Marketing Associate

Marketing & Sales

• Curate content to share on Instagram to promote and increase company awareness
• Connect with Instagram influencers and bloggers to develop relationships and coordinate promotional Instagram posts
• Increased followers on social media by 450% on average resulting in increased website traffic and profile interactions
• Update website content using website building platform; Hibu

• Manage marketing calendar to keep track of social media marketing campaigns and due dates
• Work with external marketing team to discuss and ensure effective social media marketing campaigns are written, designed, and delivered in a timely manner
• Daily communication and interaction with patients through social media posting, blast emails, and patient communication platforms
• Initiated a series of marketing campaigns including paid Facebook ads, contests, giveaways, and charity donations
• Design promotional ads using Adobe Photoshop to be used for external marketing
• Raise company awareness through marketing blitz campaigns to local businesses by dropping off gift baskets and promotional products

Marketing Coordinator

• Maintained a presence on social media to increase company awareness, inform about promotions and specials, and interact with customers
• Managed the tracking and reporting of marketing efforts using Facebook and Instagram analytics
• Conducted analysis on local competition to pitch to managers new ideas and ways to improve company
• Collaborated with managers to design advertisements and menus for the restaurant and golf course
• Worked in multiple disciplines such as the accounting department and human resources on a variety of projects simultaneously
Product Pricing and Strategy Course, Quinnipiac University	Fall 2019 Semester
New Product Launch Group Leader
• Created an original product to launch for an existing company
• Led the group to ensure deadlines met, prioritized time efficiently, hosted group meetings, listened to each group members input and ideas to ensure smooth communication
• Wrote marketing plan for new product which included a situation analysis, product brand strategy, pricing, promotion, and distribution plan, forecasted sales revenue, pro-forma income statement, monitors and controls, and contingency plan
• Organized a focus group to collect customer analysis of attitudes and preferences
• Created conjoint analysis report to portray findings using Excel and PowerPoint slideshow to present all findings and information to present to class

Marketing Administrative Assistant

Find out detailed information about Bettina Tropea, Marketing Associate 

Bettina Tropea: Marketing Associate

Bettina Tropea

Quinnipiac University, School of Business