Bettina Tropea: Marketing Associate

• Curate content to share on Instagram to promote and increase company awareness • Connect with Instagram influencers and bloggers to develop relationships and coordinate promotional Instagram posts • Increased followers on social media by 450% on average resulting in increased website traffic and profile interactions • Update website content using website building platform; Hibu

• Manage marketing calendar to keep track of social media marketing campaigns and due dates • Work with external marketing team to discuss and ensure effective social media marketing campaigns are written, designed, and delivered in a timely manner • Daily communication and interaction with patients through social media posting, blast emails, and patient communication platforms • Initiated a series of marketing campaigns including paid Facebook ads, contests, giveaways, and charity donations • Design promotional ads using Adobe Photoshop to be used for external marketing • Raise company awareness through marketing blitz campaigns to local businesses by dropping off gift baskets and promotional products

• Maintained a presence on social media to increase company awareness, inform about promotions and specials, and interact with customers • Managed the tracking and reporting of marketing efforts using Facebook and Instagram analytics • Conducted analysis on local competition to pitch to managers new ideas and ways to improve company • Collaborated with managers to design advertisements and menus for the restaurant and golf course • Worked in multiple disciplines such as the accounting department and human resources on a variety of projects simultaneously Product Pricing and Strategy Course, Quinnipiac University Fall 2019 Semester New Product Launch Group Leader • Created an original product to launch for an existing company • Led the group to ensure deadlines met, prioritized time efficiently, hosted group meetings, listened to each group members input and ideas to ensure smooth communication • Wrote marketing plan for new product which included a situation analysis, product brand strategy, pricing, promotion, and distribution plan, forecasted sales revenue, pro-forma income statement, monitors and controls, and contingency plan • Organized a focus group to collect customer analysis of attitudes and preferences • Created conjoint analysis report to portray findings using Excel and PowerPoint slideshow to present all findings and information to present to class