Bettina Tropea: Marketing Associate
Bettina Tropea
Marketing Associate
United States
Skills
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Interests
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Industries
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Work experience
Angelo's Market
Marketing Associate | 06/2019 - Current
• Curate content to share on Instagram to promote and increase company awareness
• Connect with Instagram influencers and bloggers to develop relationships and coordinate promotional Instagram posts
• Increased followers on social media by 450% on average resulting in increased website traffic and profile interactions
• Update website content using website building platform; Hibu
Conroy Orthodontics
Marketing Coordinator | 09/2020 - Current
• Manage marketing calendar to keep track of social media marketing campaigns and due dates
• Work with external marketing team to discuss and ensure effective social media marketing campaigns are written, designed, and delivered in a timely manner
• Daily communication and interaction with patients through social media posting, blast emails, and patient communication platforms
• Initiated a series of marketing campaigns including paid Facebook ads, contests, giveaways, and charity donations
• Design promotional ads using Adobe Photoshop to be used for external marketing
• Raise company awareness through marketing blitz campaigns to local businesses by dropping off gift baskets and promotional products
Tunxis Country Club
Marketing Administrative Assistant | 06/2017 - Current
• Maintained a presence on social media to increase company awareness, inform about promotions and specials, and interact with customers
• Managed the tracking and reporting of marketing efforts using Facebook and Instagram analytics
• Conducted analysis on local competition to pitch to managers new ideas and ways to improve company
• Collaborated with managers to design advertisements and menus for the restaurant and golf course
• Worked in multiple disciplines such as the accounting department and human resources on a variety of projects simultaneously
Product Pricing and Strategy Course, Quinnipiac University Fall 2019 Semester
New Product Launch Group Leader
• Created an original product to launch for an existing company
• Led the group to ensure deadlines met, prioritized time efficiently, hosted group meetings, listened to each group members input and ideas to ensure smooth communication
• Wrote marketing plan for new product which included a situation analysis, product brand strategy, pricing, promotion, and distribution plan, forecasted sales revenue, pro-forma income statement, monitors and controls, and contingency plan
• Organized a focus group to collect customer analysis of attitudes and preferences
• Created conjoint analysis report to portray findings using Excel and PowerPoint slideshow to present all findings and information to present to class