Biagio Mancini: Senior Director of Retail in Huntington Beach, CA

• Full oversight of the ASICS Americas U.S. Retail Division while serving as lead support liaison to global divisions including Japan, Brazil, Canada and Mexico ensuring consistency in reporting and strategies. • Manage and construct the annual DTC Retail and e-Commerce business plans in collaboration with cross-functional teams; setting a vision and strategy to drive top-line growth. • Oversee the merchandising team while refining strategies in order to maximize revenue potential through market and selling trend analysis; effectively determining where the journey needs to go for the consumer. • Complete P&L management; responsible for developing and leading DTC Retail and e-Commerce sales and operational strategies, methodologies and policies to ensure revenue and operating income goals are met. • Identify opportunities related to Market, Operations, Merchandising and IT that impact the field organization, while challenging divisional teams to create solutions. Direct strategic col

• Established and implemented best practices throughout the region in both the Finance and Merchandising divisions covering Retail and DTC channels. • Served as primary liaison to VP of Direct-to-Consumer, suggesting and implementing new market sales concept opportunities to drive business and track performance, while ensuring all reporting standards and financial objectives were reached. • Optimized divisional profitability and regional finance goals through continual innovation and leadership of cross-functional strategy with Merchandising team and Director of Retail. • Proactively managed a streamlined P&L structure, ensuring accountability across all access levels based on developed metrics focusing on Sales, Margin, Marketing and Operating expenses

• Performed full fiscal review and management analysis of the distribution channels within direct to consumer sales; including e-commerce, outlets and third party retailers. • Provided accurate assessment of risks and opportunities within the company’s merchandising and planning divisions through in depth analysis of overall structure, internal operations and staffing. • Responsible for understanding the acquisition and availability of consumer data; partnering with business and IT divisions to develop automated reports with an end goal of leveraging data efficiently in order to drive better business. • Developed a cost benefit analysis template, which effectively and clearly conveyed sales, margin, and income of potential executions for presentation to high-level executives.

• Developed new product lines to generate additional revenue sources; and effectively streamlined company operations within the first nine months. Acquired and managed all due diligence with new business ventures, including; a new dance apparel line utilizing existing internal resources; and a new lingerie line with outside investor financing. • Generated all profit and loss statements and cost analysis reports; and develops and manages all budgets, cash flow and forecasting models. • Directed company operations, including five external company-owned flagship retail stores in Beverly Hills, Newport Beach, Scottsdale and Miami Beach. • Directed contract negotiation with outside vendors, leases and legal documents; and serves as the main liaison between principals and licensees, attorneys and personnel. • Developed asset-making guidelines and cash scheduling programs to reduce commercial borrowing, enhance cash flow and improve other income.

• Directed global sales plans, GAAP and Sarbanes-Oxley compliance regulations lease operations for the Retail Operations department; and directed and supervised the Finance and Retail divisions. • Generated all P&L statements and cost analysis reports; and developed and managed budgets and forecasting models. • Generated and created board books for the quarterly and yearly executive committee meetings. • Managed outside district managers to maintain sales and payroll budgets