Marketing Consultant

Specialist & Consultant

http://linkedin.com/in/Geibler

Thank you for your time and consideration. 

With my 17 years of marketing experience and several more in medical and business publishing, I bring a rare blend of traditional/digital marketing and communications skills. I was one of the founding employees of R2integrated, now one of Maryland’s premier digital marketing firms. In my 7 years at R2i, I was immersed in dozens of complex marketing challenges across a wide variety of businesses, technologies, and key performance indicators. 

I have served as both an internal marketing manager and as an agency project manager on B2C, B2B, and government battlefronts. I have hands-on experience with marketing tools and strategies, as well as team development/management experience. My digital marketing expertise predates the moment that Google redefined search, and I was fortunate to experience the revolutions in SEO, PPC, social media, content management systems, and analytics as they matured from exciting new tools to become established and highly competitive arenas that require continual improvements in efficiency and finesse.

I possess elite professional writing experience, as a print reporter/editor, blogger, social media strategist, Web copywriter, email specialist, and brand manager. If needed, I have expertise in graphic design, including Photoshop and Illustrator, as well as desktop publishing, including InDesign and Quark. 

Skills:

CRM, B2B, B2C, Govt., Nonprofit, SEO, PPC, digital marketing, social media, blogging, podcasts, copy writing, project management, team management, PR, communications, analytics, product marketing, Photoshop, InDesign, branding, print publishing, and more.  


Software:
 
• CRM
?- Salesforce
?- Marketo
• SEM/PPC
?- Google AdWords
?- Bing
?- Google Analytics
?- Webmaster Tools
• Social Media (Marketing & Communication tools)
?- Hootsuite
?- Facebook
?- Twitter
?- Instagram
?- LinkedIn
?- Pinterest
• Analytics
?- Google
?- HubSpot
?- Hootsuite
• Email Management
?- Marketo
?- Constant Contact
?- Mailchimp
?- Sendgrid
• CMS (Content Management System)
?- Wordpress
?- Drupal
?- DNN (DotNetNuke)
?- Joomla
?- Sharepoint
• MS Office
?- Word
?- Excel
?- PowerPoint
• Adobe Creative Suite
?- Photoshop
?- InDesign
?- Illustrator
• Other
?- Quark



Summary: I am helping Dreamscape Marketing streamline its account management department. I am implementing a mature project management system, resource management methodology, quality assurance system, and account manager training program. Dreamscape provides digital marketing services to 300 nationwide clients on a Wordpress platform.

I was responsible for the management and execution of multichannel B2C marketing and communications efforts for a $20M/yr. pet supply company.
• Responsible for strategic marketing programs for customers and prospects, including catalog, print media, email, blog, social media, podcasts, tradeshows, and more.
• Increased the Facebook audience by more than 2,000% and launched Springtime's first blog, Twitter, Instagram, and Pinterest presence, deploying a structured content-driven community building program across social media audiences.
• Revamped email campaigns to improve conversions by 4.5%.
• Managed SEM campaigns on Google and Bing and raised the GA Quality Score by
3 points. Executed best practices for keyword selection and organic SEO.
• Guided Springtime's entrance into the Amazon marketplace
• Guided the launch of eight products and an entirely new product line of dog treats.
• Guided the Springtime rebranding effort, including logo, product packaging, collateral,
merchandise, and digital properties.
• Spearheaded FDA regulatory compliance for people and pet products and achieved
accreditation from the industry's top association.
• Acted as PR representative, including an interview in the Wall Street Journal
• Managed a staff and various vendor relationships.
• Proficient in modern marketing, email, CRM, social, and design software with elite
writing and design expertise.

Marketing Director

was responsible for revamping and maintaining the marketing and communications efforts for the firm's Financial Services business. I led the following initiatives:
• Created new, strategic messaging for customers and prospects, including print collateral, direct mail, blogs, e-news, website content, and more.
• Re-launched two of the firm's website properties to improve their strategic messaging, user experience, and content management, using Marketo.
• Deployed integrated "drip" email campaigns to existing business, new prospects, and former customers, using Salesforce.
• Implemented SEO/SEM campaigns on Google and Bing.
• Revamped social media properties and coordinated social media outreach.
• Developed an exhibition calendar and strategy for industry tradeshows in 2014.

Marketing Manager, I

I managed a team and led marketing projects that
delivered business development and audience engagement online. I was among the first ten employees who helped build R2i into a 100-employee digital marketing powerhouse.
My R2i projects integrated various technologies and marketing channels to engage target audiences by leveraging social media, mobile apps, websites, landing pages, SEO/SEM, email marketing, and device apps, among others. My R2i clients included such brands as:
• Coca-Cola
• Microsoft
• The National Institutes of Health
• National 4-H Club
Through my direction and input, R2i clients have met dramatic digital marketing goals, such as:
• A national provider of temporary furnished apartments saw their average cost per
conversion drop by 45% with a 28% increase in total monthly conversions.
• An energy provider saw total monthly PPC leads increase by 78% over a 60-day period
with a 92% increase in their average monthly conversion rate.
• A regional homebuilder saw total PPC visits increase by 247% with a 192% increase in total PPC conversions.

Senior Marketing Strategist

I led the marketing  media strategy for one of the nation's largest privately held real estate developers and construction companies. Was responsible for the marketing needs of various mixed-use and public/private real estate developments, including:
• Navy Unaccompanied Personnel Housing at Naval Complex San Diego (Project value: $240M)
• Seaside Main Gate shopping center in Monterey, Calif. (Project value: $170M)
• Fort Totten Metroplex, a transit-oriented community in Washington, D.C.
(Project value: $38M)

Marketing Executive

I helped a mortgage company
grow from a basement operation to a national company with over 200 employees and $12 million in revenue in 2004. I was responsible for all advertising (traditional/online), direct mail/email, marketing materials, website content, and business-to-business (B2B) campaigns. Other highlights:
• Launched the United Equity website, which was responsible for 18% of lead generation.
• Created the "BigBen" B2B program to reach new customers through employee benefits.

Director of Marketing and Communications

I guided the launch of an award-winning I.T. trade
publication, along with its companion website. The business plan, which I successfully executed, was to develop a publication to serve the Web services provider industry and bring it to market within six months, with profitability within 24 months. I was the key architect of HostingTech's content, branding, circulation development, and marketing. By its first year, HostingTech had already garnered coveted awards, featured on its cover the industry's brightest stars, and sped the demise of several of its direct competitors. HostingTech was sold in 2003 (amount undisclosed) with a circulation of 88,000. Other highlights:

Editor in Chief

Find out detailed information about Bill Geibler, Marketing Consultant in Fallston, MD

Bill Geibler: Marketing Consultant in Fallston, MD

Bill Geibler

Art Institute of Philadelphia

Tulane University