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Born and raised in San Pedro, California, I was introduced to skateboarding as soon as my older brother and dad could get me on a board. Some kids had baseball cards, we had old Powell and Santa Cruz decks to collect. 

Growing up around all the beautiful skateboard deck artwork in the eighties and having a father that frequented the Pomona swap meet exposed me to a bubbling cauldron of good visual references. I was accepted to Art Center College of Design with nothing more than my life drawings and a notebook filled with cartooned skate, surf and hot rod graphics. Jumping in to the action sports world out of school would have been a no-brainer but I actually got hooked in the the grocery world, bringing that same weirdo vibe to packaging and marketing collateral for Trader Joe's and Imperfect Foods.

I'm an experienced designer with over ten years of experience in CPG. Demonstrated history of developing and executing design direction for consumer product lines, illustrated posters and social media with patience, adapting to accommodate changes in strategic direction or client needs.

Skilled in Illustration, Graphic and Packaging Design, Animation, Research and Art Direction. 

Graduated from Art Center College of Design and currently living in San Pedro, California.

Website • www.itsbillmain.art

www.itsbillmain.art
Illustration, design, art direction.

•The Marketing department shares a ton of freedom and responsibility at Trader Joe's so I was privileged to work in a cross-disciplinary fashion.
•Pitched, developed and executed the design of over 150 packages across all sections of the store.
•Designed and road-tested display, body copy, script and handmade typefaces for use across packaging and marketing projects.
•Ideated concepts and executed final artowork for murals, event graphics and print collateral. 
•Designed and animated hand-drawn graphics for the Trader Joe's podcast. 
•Developed the look and feel of the the Trader Joe's mascot, the Fearless Flyer, from an existing puppet, yes- a puppet, bringing it closer to the brand's established aesthetic.
•Executed all illustration of Fearless Flyer character for both in-house and customer-facing graphics.
•Illustrated hundreds of assets for Fearless Flyer marketing collateral, matching style to vintage graphics of the 19th century.

Packaging Designer

Find out detailed information about Bill Main, Illustrative Design in San Pedro, CA

Bill Main: Illustrative Design in San Pedro, CA

Bill Main

Art Center College of Design