Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Health & Fitness

President & Founder

Executive

Brand Strategy: Develop brand strategies to create relevancy, and competitive distinctiveness to maximize brand value.

Sales & Marketing Leadership: Develop sales & retail marketing strategies, e-commerce, market analysis, defined sales and distribution channels, pricing & programs, promotional campaigns, forecasting, and demand planning. Work with the
Creative teams to ensure the marketing and sales initiatives are aligned. Work directly with the product teams to ensure that the innovation and product trends are developed. Train, lead, and motivate the sales, marketing, creative and product
teams.

Product Development: Work directly with the product teams on line plan development, margin analysis, R&D, sourcing, and manufacturing.

Clients:
o	XION, Retail Inc.: SAS Omni Channel Platform - XPOS, XCOMM, XWORKS, and XMARK product
features to simplify retail processes, profitability, and increase customer communication and engagement.
o	The Playlist Generation: Technology Software and Hardware player for custom music services developed for the Retail, Hospitality, and Fitness verticals.
o	The Ranch & Mike Tyson: Develop brand strategy, digital marketing strategy, and sales channel
development for the CopperGel brand, and Cesar Millan Dog Treats.
o	Urban Bloom: Develop the brand strategy, digital marketing strategy, sales channel development, product
design, sourcing, and manufacturing. Designed and developed a bed sheet anchor system submitted for provisional application.

Recruited by KT Health, a $35 Million marketer of premium Kinesiology medical and athletic tape. Oversee all aspects of sales and international distribution. Developed the brand strategy for each market, forecasting, demand planning, key
account management, market analysis, inventory management, product ideation, merchandising, pricing & programs, and departmental budget. Oversee global network of forty distributors and two country managers. Recruit, train, lead and
motivate inside sales staff and international distributors.
- Essential Country Development: EMEA, Latin America, and APAC.
- Essential Account Development: Costco MX, Walmart MX, Amazon (UK, DE, ESP, JP, CN), CDiscount FR, and Boots
UK.
- Aligned Amazon.com pricing model to reduce 3rd party selling into the international markets.
- Co-Developed the USA MAP Policy and Reseller Agreements to reduce reselling into the global markets.
- Developed KT Health continuity guidelines to manage brand assets with INTL distributors, agents, and retailers.
- Created cross-functional alignment between sales and marketing to optimize sales efforts, create brand awareness, and maximize marketing budgets.
- Restructured the UK, EU, and Chinese distribution model and implemented a hybrid sales strategy to expand
distribution, build brand and product awareness to increase regional sales velocity.
- Reduced duties and tax by 30% in Argentina and Brazil, and aligned retail prices to increase sales and expand
distribution in this region.
- Co-developed a 3PL and locker stock inventory program in EMEA and APAC to create efficiencies, forecasting model, and developed faster lead times for the distributor and retail network.
- dentified gaps in the internal operational process and workflow. Worked extensively with the COO to improve internal
processes to shorten lead times and provide a better customer experience.
- Increased sales 24%.

SVP Global Sales

Recruited by FPG a $200 Million marketer of premium wine accessories, kitchen tools, and small electrics. Oversaw all
aspects of sales and distribution. Developed the brand strategy for each market, forecasting & demand planning, key
account management, market analysis, inventory management, product ideation, merchandising, pricing & programs, and budget. Oversaw global network of twenty distributors, ten sales representatives, and two country managers. Hire, train,
lead and motivate inside sales staff and international distributors.
- Essential Account Development: Costco, Amazon, Williams Sonoma, Crate & Barrel, Kroger, and Specialty Retailers.
- Essential Country Development: EMEA and APAC.
- Implemented an Amazon.com strategy that reduced low margin products, developed MAP strategy, increased
marketing on profitable products, increased profitability, increased brand awareness, and reviews on key SKUs.
- Lifetime and Legacy Products Group purchased FPG in 2016.
- Increase sales by 16%.

Senior Director of Global Sales

VP Global Sales & Marketing

Recruited by Blendtec a $130 Million privately held manufacturer and marketer of premium blenders and small appliances.
Oversaw all aspects of the retail division. Hired a domestic sales director, three regional managers, and eighty sales agents.
Oversaw all aspects of the club demonstration program including the director of retail execution, seven regional managers, and two hundred & fifty independent demonstrators. Oversaw all aspects of the International development including a sales
director, country manager, four regional trainers and 3rd party demonstrators: PWD - Canada, WDS - UK and CDS - Mexico, Taiwan, Korea, Japan, Australia and Spain. Responsible for key account management, product ideation, market analysis,
product segmentation strategy, retail marketing execution, merchandising, assortment planning & forecasting, P&L, and creative sales programs to increase distribution and drive brand awareness and market penetration.
Essential Account Development: Targeted, penetrated and grew business at Costco & Costco.com, Costco Intl., Sam's
Club, Price Smart, Kohl's, Amazon, Best Buy, Bed Bath & Beyond, Macy's, QVC, Bloomingdales, and targeted Gourmet
& Specialty retailers.
- Reorganized and aligned the sales department by hiring a national sales director, regional sales managers, and independent sales agencies to target, penetrate, and grow Blendtec's domestic distribution & sales.
- Reorganized Blendtec's pricing, sales programs, and retail margins to align with industry standards.
- Implemented a domestic MAP policy and monitoring program to reduce channel conflict.
- Implemented forecasting, and demand planning models to align cross-function departments, streamline workflow
processes, and the ATS, purchasing and manufacturing processes.
- Implemented a product segmentation strategy to reduce channel conflict between Media, Club, Majors, E-commerce, and Specialty Retailers.
- Increased Bed, Bath, and Beyond footprint 450% and sales revenue 380%.
- Increased Costco Club footprint by 30%, and sales revenue 55%.
- Increased Amazon revenue of 114%.
- Increased North American distribution footprint 360%, and sales revenue 206%.

Retail Marketing:
- Reorganized the retail marketing team, and developed brand alignment through cross-functional team building.
- Refocused the direction of Blendtec's premium brand position, product assortment, pricing strategy, and elevated the marketing collateral.
- Created the five key product differentiators, co-developed the 'Feed Your Passion' tagline and lifestyle profiles; Fuel, Nurture, and Create.
- Led change by revamping an old recipe book that reduced annual cost by $2.4m.
- Increased brand awareness by leveraging social media, digital marketing, traditional media, in-store POP, promotional, and lifestyle campaigns.
- Led change by repositioning the existing product assortment, increasing SKU count, design, and color story to appeal to a younger demographic.
- Increased wholesale and retail pricing strategy to increase Blendtec's profitability and build upon the company's
premium product positioning.

International Development: Targeted, penetrated and grew business in Canada, Mexico, Spain, Japan, UK, Australia, Taiwan, & Korea. Traditional Retail Distribution: Canada, Mexico, UK, and EU.
- Essential Account Development: Costco (Mexico, Japan, UK, Spain & France), Amazon (Canada, Mexico, UK, & DE), TSC (Canada), and recruited distributors to penetrate traditional retail outlets in the UK, Scandinavia, Germany, France,
and Spain.
- Led change by implementing a GST and VAT policy that recovered $1.2m in uncollected pass-through tax, and integrated a 3PL in Canada & EU to maximize efficiencies, reduce cost, and expedite deliveries to distributors.
- Oversaw employee-training, demonstrator training and implemented SOP's to build brand continuity, create brand
evangelist, and increase product knowledge within each market.
- Introduced Blendtec into 20+ countries, and increased sales revenue 900%.

Director North American Sales, Retail Division

Director Global Sales & Marketing, Retail Division

National Sales Director, Winter Sports Division

Recruited by DC Shoes, a $500mm premium footwear, apparel, accessory, and winter sports company. Directed all aspects
of the Winter Sports Division, regional managers, and regional sales agencies. Responsible for key account management, SMU management, created sales programs to incentivize sales agents, dealers, and retail employees to increase in-store sales and market share. Developed the Winter Technical Training manual for the in-store clinic and on-snow demos. Directed
product design, merchandising, and product assortment planning.
- Essential Account Development: Targeted, penetrated and grew Zappos.com, Zumiez, The House, Solsticesupply.com, Sports Chalet, CCS.com, Buyshoes.com, BC.com, Ebags.com, Evogear.com, Pac Sun, Macy's, Nordstrom's, Dillards,
Tillys, US Outdoor, REI, and Amazon.com.
- Re-launched the DC winter hard-good category.
- Led change by executing the DC SBU (Single Business Unit) Program that reshaped DC's brand image by creating a premium product offering and product segmentation strategy.
- Increased winter sports sales revenue by 72%.

West Coast Sales Director, Footwear, Apparel

Managed the following brand portfolios: DC footwear & apparel, Ride Snowboards, Smith Optics, Dragon Optical, Flow
Sports, C3 Distribution, Sole Technologies, Volcom Apparel, Airwalk Footwear, and Apocalypse Snowboards. Directed all
aspects of brand management, sales process, promotion, and regional marketing. Oversaw key account management, SMU
development, and implemented sales tactics to incentivize regional sales agents, dealers, and sales associates to meet or exceed the annual sales budget. Educated & trained sales agents, staff, buyers, and sales associate in brand positioning,
products, and technologies. Managed the Rocky and Intermountain regional office, sales staff, and showrooms.


- Essential Account Development: Targeted, grew sales and brand share within BC.com, Sierra Trading Post, Christy
Sports, Specialty Sports Ventures, Intrawest Retail Group, Gart Sports (TSA), Vail, Breckenridge, & Keystone Resorts, Heavenly Mt Resort, Aspen Mt Resorts, Snowmass Resort, Steamboat Resort, Intrawest Resort (Copper Mt & Winter
Park), Park City Mt Resort, Snowbird Resort, Brighton Resort, Powder Mountain Resort, and Brian Head Resort.
- Sales Performance: $0.00 - $16m annual revenue.
- Regional Distribution: Increased dealer network to over six hundred dealers and one thousand points of distribution in Utah, Colorado, Wyoming, and the Northern California markets.

President & Co-Founder

Find out detailed information about Bill Markham, President & Founder in Highland, UT

Bill Markham: President & Founder in Highland, UT

Bill Markham

Brigham Young University