Bill Riley: in Boston, MA
Work experience
REEF Lifestyle LLC
US National Account Director | 01/2020 - 06/2021
A Sports Action lifestyle brand acquired by The Rockport Group. Chosen by Brand President to take over the role based on 360-degree marketing experience; accountable for $15MM+ in annual sales, including the company’s largest Sporting Goods retailer (Dick’s Sporting Goods), all Department stores and key Family retailers. Retailer portfolio: Dicks Sporting Goods, Academy Sports, REI, Nordstrom, Macys, Dillards, Kohls, DSW, Famous Footwear, Shoe Carnival and Lands End.
REEF Lifestyle LLC
Interim VP, Digital Marketplaces and Amazon | 07/2019 - 01/2020
Appointed Interim VP by CEO post brand acquisition and charged with stabilizing, crafting and executing the digital wholesale commercial strategy for the company's largest sales channel of business. Retailer portfolio included: Amazon.com 1P & 3P, Zappos.com 1P & 3P, Walmart.com 3P, and QVC.
The Rockport Company
VP, Global Marketing Activation | 01/2016 - 07/2019
Led the strategic global marketing effort for all activation regions (North America, EMEA, APAC) and consumer channels: wholesale, DTC, digital, B&M retail, and licensing. Owned the global brand consumer experience for digital and in-store experiences and led all global go to market efforts 2x/year for 4+ years.
THE ADIDAS GROUP
Senior Director, Marketing Activation, Americas | 01/2010 - 01/2016
As part of Adidas Group; managed all retail marketing strategy and activation for The Rockport Company brand in Americas. Promoted 3x over tenure; from Director of Trade Marketing US to Director Trade Marketing Americas to Senior Director Marketing Activation Americas.
THE TIMBERLAND COMPANY
Senior Brand Manager, Global Marketing | 01/2009 - 01/2010
Hired as the sole strategic brand consultant & SBU marketing head to manage all Men's Global Brand Marketing for: footwear, apparel, and accessories. Spearheaded the men's iconic Timberland Yellow Boot business revitalization project; the recommended marketing strategy was adopted by senior leadership and successfully executed across retail and reversed YOY sales declines.
Clarks North America
Director of Marketing, North America | 01/1999 - 01/2009
Led all Trade Marketing for Clarks and Clarks Originals Americas including: GTM strategy, sell-in/sell thru, seasonal brand campaigns and regional product launches. Created the Clarks sub-brand (Privo by Clarks) ensuring regional brand elasticity and product segmentation growth and increased sales from $0 to $75MM+ in 4 short years. Managed all seasonal brand campaigns, product launches, celebrity/influencer partnerships, and social media. Promoted from Trade Marketing Manager to Senior Brand Manager to Director.