Skate

Public Relation Manager

Top Management

- Acted as Manager for events projects for PR campaigns in Shanghai and Singapore.
- Successfully planned and executed PR launch strategy for 5 annual events and competitions in 3 years. Including
Vans Park Series, adidas Das Days, Asian Skateboarding Championship, Singapore National Skateboarding
Championship.
- Implemented communication activities including, pitching calendar, press events, social campaigns, media
cooperation, paperwork for materials for press, interviews and post.
- Tracked projects, media exposure and prepared the communication reports.
- Cultivate and maintain relationships in China and across the globe, with media and influential professionals, and KOLs.
- Substantially increased public awareness of skateboarding through community outreach and national ongoing
media. Link: CCTV https://youtu.be/8LdEAy2mszQ.
- Created the skateboarding young generation raising angle base on the need from the brand, merged the interviewee's opinion for the famous Shanghai sports TV news release. Link: https://youtu.be/G2FyBKlF7x4
- Manage third-party agencies and communications budget, create 127% ROI.
- Wrote the abstract and the project report for applying 2 million government subsidy.
- Developed the logistic plan and wrote the guidebook for the oversea and out of town media, successfully reduced
communication cost due to the travel situation.
- Created event introduction and drafted interview scripts for brand and media, shorten the workflow by 50%.
- Planned press conference at the 200 people scale, including schedule, venue set-up, media and guests inviting,
interview.
- Recruited, trained and managed the 4 volunteers and 6 promote girls for hosting 3 day events on the RSVP scale of
68 media.
- Smoothly arranged 15 individual and group interviews in 1 day, and successfully rearrange the schedule due to the weather inflection, including video shooting and face to face interviews.
- Emergency responded to the crisis caused by the competition delay, including rescheduling the competition, media
interview and athletes itinerary.
- Advance operational aspects of the events from pre-event planning, load in/out process, the on-site execution & follow up of the event.
- Recruited and sought media sponsorship for new projects. Negotiated the deal for media coverage, monetary or
other forms of the sponsor.

Client: Sony Play Station, Taipei Game Show			
-	2014 – Consumer Service in Information. Provided information services for 10K+ tourists including gift exchange, directions guideline, activity guideline, etc. Developed a plate for giveaway storage, successfully monitored the inventory and reduced the loss of missing.
-	2015 –  Lead 4 team members of Information Area, Services for 12K tourists. 
-	2016 – Assisted the Second Tier Stage, made the schedule for volunteers to made the stage show went smoothly.
-	2017 – Supervised 135 volunteers, assisted in the logistic work of the show. Developed guideline for arranging close to 200-staff meals, successfully helped the show went smoothly.
-	2018 – Planned the logistic plan for the show. Supervised 109 volunteers, responsibilities including 2017 work and also trained the trainee. Casting the promote girls and cosers and supervised the fitting for customs outfits.
-	2019 – Supervised the leader for logistic work, planned and executed the gaming competition for PSN membership only. Casting and fitting for promote girls, cosers and customs outfits. Supervised previous shooting for the Taipei Game Show campaign.
-	Freelancer, Client: Sony Play Station, Taipei Game Show					01/14- 01/19
-	2014 – Consumer Service in Information. Provided information services for 10K+ tourists including gift exchange, directions guideline, activity guideline, etc. Developed a plate for giveaway storage, successfully monitored the inventory and reduced the loss of missing.
-	2015 –  Lead 4 team members of Information Area, Services for 12K tourists. 
-	2016 – Assisted the Second Tier Stage, made the schedule for volunteers to made the stage show went smoothly.
-	2017 – Supervised 135 volunteers, assisted in the logistic work of the show. Developed guidelines for arranging close to 200-staff meals, successfully helped the show went smoothly.
-	2018 – Planned the logistic plan for the show. Supervised 109 volunteers, responsibilities including 2017 work and also trained the trainee. Casting the promote girls and cosers and supervised the fitting for customs outfits.
-	2019 – Supervised the leader for logistic work, planned and executed the gaming competition for PSN membership only. Casting and fitting for promote girls, cosers and customs outfits. Supervised previous shooting for the Taipei Game Show campaign.


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Find out detailed information about Blair Liu, Public Relation Manager in Shanghai, 31

Blair Liu: Public Relation Manager in Shanghai, 31

Blair Liu

Fudan University- Journalism School