Blake Quarterman: Senior Search & Social Planner in Santa Monica, CA

• Oversee a team responsible for managing all digital marketing efforts for M&C Saatchi Performance's west coast clients. Main client being North Italia restaurant chain. • Efficiently plan budget at a local level for all 23 restaurants across the US to increase awareness and reservations. Strategy’s including Facebook advertising, Instagram advertising, SEM, Yelp presence, Opentable management and more. • Work directly with clients to provide strategic insights and planning next steps by analyzing data through advertising platforms and Google Analytics on a weekly, bi-weekly, monthly and quarterly basis. • Strategizing new ways we can drive more awareness and reservations for low performing restaurants. Initiatives include partnering with local hotels/businesses, creating UGC experiences, branded Happy Hour deals and more.

• Managed paid search for a portfolio of clients with combined marketing spend over 2mil annually. • Conduct biweekly, monthly, and quarterly reporting with clients to showcase market trends and main KPIs. • Strategized a full-funnel digital approach for each client through Search, Display, Gmail, YouTube and more. • Analyzed data through multiple platforms go gather insights for high-level strategy on a daily basis. • Integrated with different services (Social, Programmatic, Organic SEO, etc.) to provide a high level, next step strategy.

• Built and optimized digital marketing campaigns across multiple platforms including Google Ads, Google Display Network, Facebook, Instagram and LinkedIn. • Gathered competitive research in order to come up with a strategic plan for each individual client. • Assisted the specialists by writing Ad Copy, managing bids and gathering end of month reports.