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Owner

Executive

Manage all aspects of marketing for start up luxury leather goods brand.

Working with Creative Director to launch brand direct to consumer via the web and define
brand positioning.

Develop and manage annual marketing calendar including digital strategy, photo / video
production, and release schedule to coincide with brand objectives.
 
Worked with PR team and fashion bloggers to jump start social media gaining 10K Instagram
followers and 6K Facebook followers in one week.

Writing and managing all copy for brand including product copy, newsletters, catalog and press.

Insure that all photo and video assets contribute to the acquisition of social media audience and
are easily tradeable.

Director of Marketing

Manage all aspects of marketing for leading brand in snow accessories category.  

Recruited new ad agency to unify marketing campaign across all business units to strengthen brand in anticipation of launch into new product categories.

Developed collaborative relationship with brands including Paul Smith of London to build brand awareness outside of endemic market. 

Identified key graphic and cultural trends for product managers to connect with emerging youth market.

Worked directly with global sales team to grow snow business unit by 20% in 2009 and made snow helmets the leading Giro product category.

Developed and managed annual marketing strategy including photo and video production, media buy and release schedule to coincide with key dates.

Managed rebuild of giro.com working with independent designers and programmers to deliver project on schedule and within budget.

Senior Brand Manager

Founded successful men’s clothing line selling to boutiques across the country.

Responsible for initial concept through deliverable final product of men's clothing line.

Managed the daily operational tasks of manufacturing product including visualization of line, sample production, pattern making, and costing of garments to stay competitive to market.

Sourced and maintains long-standing relationships with factories in San Francisco, India and Italy.

Art directed brand image via catalog, advertising, and web content. 

Successfully opened and maintained retail boutiques in San Francisco and Santa Cruz.

Design assistant to head designer of multifaceted men's and women's lines.

Assisted in developing seasonal design concepts based on available resources.

Procured textiles and trims from overseas and domestic vendors to coincide with production schedules.

Designed and fabricated New York showroom as well as trade show fixtures.

Production-Clothing Design Associate / Fixture Designer and Fabricator

Find out detailed information about Bob Scales, Owner in Santa Clara, CA

Bob Scales: Owner in Santa Clara, CA

Bob Scales