Performance sports apparel

Regional Field Marketing Manager

Marketing & Sales

In brief summary of my career journey to date, it has been my responsibility to support organizations by creating and implementing effective marketing initiatives. With nearly a decade of this support under my belt, the variance in each career stop has allowed me to learn and execute a broad range of communication initiatives with increasing complexity. From cold calling and direct mail campaigns in my beginning years to lead generation and targeted campaigns in my most recent role, I've pushed myself to listen, understand and respond to the ever changing needs of a consumer or target customer.

Within my career span I have also gone great lengths to be visible and engaged from the front line to the top leaders in an organization. From collecting customer specific feedback to participating in sales strategy planning, the result of this diligence is being recognized by my organization as a valuable business partner.

If someone were to ask what drives me ten years into my career, I would tell them that is the same thing that drove me day one. I look to continue broadening my scope of successfully executed marketing projects. I will continue to listen, understand and respond to the evolving relationship between sales and marketing. I will continue to be visible through the entire through an entire organization and prove myself as a super engaged subject matter expert. What has changed- my drive is now fueled by a decade worth of knowledge, successes, and lessons learned to yield results.

I partner with the regional store leadership to build sales through targeted LRM (Local Restaurant Marketing activities.)

I create, negotiate, and coordinate local sponsorships and event opportunities for Carl's Jr./Green Burrito restaurants in Southern California.

I specialize in developing tactical partnerships with media outlets, venues, and strategic partners to promote the Carl's Jr. and Green Burrito brands.

Responsible for the development and launch of all marketing and communication initiatives aimed at gaining penetration and driving sales in the marketplace.

Marketing Manager

Advised and supported a team of 6 Regional Field Marketing Consultants on initiatives designed to drive existing customer spend compliance, category expansion, and new customer penetration.

Field Marketing Project Manager

As the member of the Staples field marketing team, I support the sales organization with the development and execution of customer centric campaigns driving Staples Advantage program objectives and aligning Staples initiatives with our customers.

Field Marketing Specialist

Find out detailed information about Bobby Cottrell, Regional Field Marketing Manager in La Mirada, CA

Bobby Cottrell: Regional Field Marketing Manager in La Mirada, CA

Bobby Cottrell

California Polytechnic State University