Manage all aspects of the updated Loyalty program by working with the different internal team, and agency partners.  Created weekly updates and dashboards to show senior management the progress.
• Managed and created multiple work streams to ensure projects where delivered on time.
• Created process and structure for the team to ensure consistency on all projects.
• Worked with multiple agencies to ensure they delivered assets as per the agreed upon timeline.

Senior Project Manager- Loyalty and Payments- Contractor

Manage all events and communications for Personal Systems Services team.  Coordinated budgets and logistics for World-Wide events. Manage internal communications of monthly newsletters, and internal portals. Managed million-dollar budget, including internal, sponsor funding and proper communications.
• Successfully delivered seamless "Service Summit Event" in Venice Italy and logistical/operational needs of 340 attendees, including negotiation of meals, transportation and other costs.
• Worked with agency in Barcelona Spain for communication, website setup, travel, transportation and registration to come in on $1M budget, by scrutinizing agency and vendors quotes.
• Provided communication to leadership team on status of event to ensure alignment.
• Delivered Tech Café VM and new kiosk, for "HP Reinvent" internal event, in coordination with agency for content, schedule of deliverables, transportation, installation and work-back schedule on time and budget.
• Managed event video loop production cycle of 20 + videos by working with agency to provide assets, review loop, provide feedback and meet deadline.
• Created a presence in 6 newsletters in 6 months, with 2-3 articles per month, by creating core to meet monthly to determine topics, set content, word count and due dates.

WW PS Services Sales Enablement &Marketing Manager

• Within 6 months doubled DaaS (Device as a Service) rates and in 12 months provided DaaS availability in all regions, through working with Sales team to determine missing messaging content needed and provide tools and training to internal sales teams
• Managed assets for new service introduction, by identifying assets ready for service announcement, follow up dates for remaining assets and meeting with GTM and Product team to ensure content was provided
• Created DaaS Partner portal bundles, by manually creating spreadsheet of services and hardware bundles, working through tools for information and work with development team to create new tools from data provided.
• Tested and trained internal teams and partners on tools and marketing team to create GTM assets

World Wide Service Offer Product Manager

US Product Marketing Manager:
Direct P&L responsibility for Smartphone/Tablet accessories business in US. Created and executed US product strategy for all channels. Establish pricing strategies and develop marketing tools for successful product introductions.
Collaborate with Channel Marketing to ensure promotions and marketing plans are executed to ensure sell thru. Work with global product management group to establish US product mix. Represented Kensington at Press events, (Pepcom and CES).
• Converted to direct hire employee, as result of cleaning up refurbished laptop inventory in two months by identifying customer, established pricing and quarterly plan to determine customers buying refurbished inventory on quarterly basis
• Drove 200% sales increase for new category responsibilities (iPad accessories), 1/3 of Kensington's business as result of working with product team to develop 40 new products within category
• Proactively managed iPad and iPhone inventory, by evaluating stock levels, working with forecasting team, determine customers for existing stock and provide promotions to move stock 6 months prior to new product releases
• Global Lead for Apple new product announcements to ensure product readiness on Kensington.com and Amazon.com within hours after announcement
• Attended press events to reveal new products and meet customer for product placement
• Trained sales and armed them with slides, collateral and new products assets, including information on competitors' new products
• Won product placement wins with Office Depot, Walmart, Staples and AT&T, by assembling core team 3 months ahead of product line review meetings with sales
• Ensured completion of product samples, product packaging, mock up planogram, profitability, customer pitch deck and online assets planning

Global Product Marketing Manager:
Direct P&L responsibility for $75M of Global revenue, 1/3 of company's revenue. Managed product Global P&L to obtain revenue and margin targets. Managed product roadmap, category strategies, positioning, messaging, market share targets and launch strategies.
Managed day-to-day activities of high-profiled product categories and responsibilities include go-to-market strategy planning, marketing collateral development, press release briefs, trade-show planning and packaging for Tablet Tools (Keyboard Cases and Stylus) and Traditional Input (Mice, Keyboards, Trackballs and Presenter) business globally
• Developed product strategy thru data analysis, competitive product evaluation and partnership with development teams and supplier
• Gain additional product placement at Wall-Mart and Office Depot and doubled Amazon business

Global Product Marketing Manager

Find out detailed information about Bonni Silverman,  in San Mateo, CA

Bonni Silverman: in San Mateo, CA

Bonni Silverman

San Francisco State University