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Creative Director Copywriter

Creative & Design

A global creative leader with a passion for producing innovative concepts that solve business problems, generate new revenue streams, and foster brand loyalty. With extensive experience collaborating with some of the world's most respected brands, including Coca-Cola, Delta, and Orangetheory Fitness, I have a proven track record in both agency and in-house creative leadership roles. I thrive on mentoring others and continuously learning from seasoned professionals. My balanced approach combines a healthy respect for the business side of things with a creative mindset, ensuring that my ideas not only inspire but also drive tangible results. My work has been recognized with numerous prestigious awards, including Cannes Lions, One Show, D&amp;AD, Radio Mercury, Clios, and other industry accolades. Above all, I prioritize being a good person, believing that integrity and kindness are fundamental to lasting success.

Duties: Led the internal creative department responsible for producing content to support 1400 studios worldwide.  
Notable Achievements:  
Orangetheory At Home: 
Wrote and produced Orangetheory's first at home workout series. 
200,000 views on the first video. 
10 Million views in three months. 
Engaged with members when the pandemic shuttered studios worldwide. 
Workouts included options for household items that members could use in case they didn't have weights or cardio equipment.
Created various editions using local coaches to cut down on production costs and to keep the workouts fresh. 
Grew Orangetheory's Instagram by 42K in 3 months.
Praised by members and the media. 
OTrun: 
Orangetheory's version of the guided run meant to mimic the in-studio treadmill block.  
Took a scientific approach to music by focusing on BPM and not genre. 
Worked with a famous musician to create beats that would influence heart rate and breathing when the member needed it most during the run. 
Orangetheory Anywhere: 
Laid the groundwork for a comprehensive digital version of the Orangetheory workout. 
Worked with various partners to create an experiential live version.   


Director of Creative 

Duties: Led a team of art directors, copywriters and designers to create content for Coca-Cola. 
Notable Achievements:
Coke 1k Names:
To breath life into Share-A-Coke's 5 year old program we wrote over 1000 songs for every name you would see on a can or bottle of Coke.
Resulted in a 177% increased traffic to the website.
Garnered media attention from the likes of Billboard Magazine and attracted celebrity attention.
Won every major advertising award including Cannes and The One Show.
Garnered millions in earned media with a 100K budget.  
Coke/Delta Middle Seat Lounge:
In partnership with Delta we created a working lounge in Boston's airport reserved for those holding middle seat tickets.  
Numerous press mentions. 
Using social metrics we determined that we incresed likeability for the middle seat by over 600% in one day.
Won every major advertising award including Cannes Lions. 


CREATIVE DIRECTOR

Find out detailed information about Bowen Mendelson, Creative Director Copywriter in Marietta, GA

Bowen Mendelson: Creative Director Copywriter in Marietta, GA