Creative Agencies

Lifestyle

Outdoor

Skate

Snow

Surf

Tech

Health & Fitness

Camping

Travel

Skiing

Surfing

Hiking

Marketing

Creative Director | Copywriter | Mentor | Innovative Thinker | Former Mediocre College Lacrosse Player | Diehard Skier

Creative & Design

A global creative leader with a passion for producing innovative concepts that solve business problems, generate new revenue streams, and foster brand loyalty. I have a proven track record in both agency and in-house creative leadership roles and have worked on some of the world's most respected brands, including Coca-Cola, Delta, and Orangetheory Fitness. I am an engaged dad, a DIEHARD skier and was a mediocre college lacrosse player.  

My work has been recognized with numerous prestigious awards, including Cannes Lions, One Show, D&AD, Radio Mercury, Clios, and other industry accolades. Above all, I prioritize being a good person, believing that integrity and kindness are fundamental to lasting success.

CD/Writer/Disruptor

I am a seasoned Creative Director, group leader, and copywriter with both in-house and agency experience. Clients include: Orangetheory Fitness, Mailchimp, Shake Shack and Bolt.com.  I am available for freelance, short/long term contracts and open to full time roles. 


Key Skills:
- Brand Campaigns
- Social Media Marketing
- Creative Direction
- Copywriting
- Team Leadership
- On set production
- Cross functional collaboration

Creative Director Copywriter, Innovative  Thinker, Creative Problem Solver

Contract creative responsible for creating marketing campaigns, experiential activations, social first campaigns and explainer videos to highlight Mailchimp's products.

Contract Creative 

Spearheaded the internal creative powerhouse that crafted compelling social content, films, and member-centric creative, supporting 1400 studios globally. Instrumental in pioneering the first-ever digital division for this leading global fitness brand, driving innovation and engagement.

Notable Achievements: 

•Orangetheory At-Home: Led the creation of Orangetheory's first at-home workout series during the pandemic, offering workouts that utilized household items as weights or cardio equipment. This initiative was named by Oprah as one of the best "At-Home Workouts" and contributed to a 42K growth in Instagram followers within 3 months.

•OTRun: Developed Orangetheory's version of the guided run, which mimics the in-studio treadmill block. This program featured scientifically designed music to influence heart rate and breathing, created in collaboration with a famous musician, enhancing member motivation and engagement.

•Digital Transformation: Pioneered the first-ever digital arm of Orangetheory, producing social content, films, and member-facing creative to support 1400 studios worldwide.

•Member Engagement: Created compelling social and original content, along with other initiatives, to maintain strong connections with members and keep them engaged.

Global Director of Creative

I led an Interactive Copywriting class where we concentrated on crafting meaningful brand interactions. Proudly, one of my students earned 'Best in Show.' It was an incredible experience to mentor and be inspired by such talented, rising stars in the industry.

Adjunct Instructor

CLIENT: Coca-Cola
Co-Led a team of art directors, copywriters, and designers to create innovative social, experiential, and film content for Coca-Cola, tackling creative challenges with enthusiasm and creativity.

Coke 1K Names
To rejuvenate the 5-year-old Share-A-Coke program, we wrote over 1,000 personalized songs for every name featured on Coke cans and bottles. 
•Increased website traffic by 177%.
•Attracted media attention from Billboard Magazine and drew in celebrities.
•Won every major advertising award, including Cannes Lions and The One Show.
•Generated millions in earned media with a modest $100K budget.
Coke/Delta Middle Seat Lounge: In collaboration with Delta, we designed an exclusive airport lounge for passengers holding middle seat tickets. 
•Achieved numerous press mentions and significant media buzz.
•Increased likability for the middle seat by over 600% in a single day, according to social metrics.
•Earned top advertising accolades, including Cannes Lions.

Creative Director/Copywriter

Freelance Creative, Copywriter

CLIENTS: Kimberly Clark, The Ernest Hemingway Foundation
Co-Led a talented team of copywriters, art directors, and designers to produce engaging social content, immersive experiences, and compelling film productions.

Huggies Baby Making Station:
To address a 6-year decline in the US birth rate, we created a branded Pandora station that encouraged consenting adults to make babies. 
•Became Pandora's most celebrated branded station and was highlighted as a "best practice" by Pandora.
•Engaged listeners for over 20,000 hours in just one month.
•Achieved numerous press mentions and widespread acclaim.
•Resulted in an average listening time of 23 minutes, significantly boosting Huggies' engagement with its target audience.
Hemingway in 15 Seconds:
To captivate teens and spark interest in Ernest Hemingway's novels, we transformed his stories into 15-second Instagram videos. 
•Grew the Instagram account from 30 followers to over 4K in one week.
•With a modest $30K budget, garnered millions in earned media, including features on Esquire.com and Inc.
•Successfully introduced Hemingway's timeless works to a new generation through a modern and accessible format.

Creative Director

•Creative Director on the Sears business. Created broadcast across different business units. Lead teams on fully integrated campaign development. 
•Creative Director on USTA business. Helped launch 2014 US Open efforts on a shoestring budget. Executions included a New York Penn Station domination using an animated GIF campaign on 21 different screens. We turned hours of unused footage into a Vine campaign that garnered a 6000% rise in followers.

Creative Director/Copywriter 

Created and produced broadcast, experiential, digital and social work for global clients like Quaker, SCJ and Wrigley. 

ACD/Copywriter

Freelance Creative Director

Associate Creative Director

Associate Creative Director on Verizon and General Mills

Wrote national TV campaigns for Expedia.com, TGI Friday's and Mitsubishi Motors.

Sr. Copywriter

Copywriter

Bowen Mendelson: Creative Director | Copywriter | Mentor | Innovative Thinker | Former Mediocre College Lacrosse Player | Diehard Skier in Marietta, Georgia