Skills: Organization Skills · Decision-Making · Strategy Implementation · Oral Communication

Fashion

Fishing

Lifestyle

Outdoor

Health & Fitness

Tennis

Outdoor activities

Biking - road & trail

Director of Sales | Vice-President of Sales | Director of Strategic Accounts |Sales Consulting | Sales Coaching |

Marketing & Sales

Director of Sales, Vice-President of Sales or National Account Executive with experience leading companies by using tactical Go-To-Market strategies and initiatives. 
•	I am currently working as a Consultant and Independent Contractor for my own company, BlueSky Worldwide.
•	Currently working with start-up companies in the Sporting Goods business so that they are able to introduce their product(s) and compete in the Wholesale arena.
•	I have created programs for these companies so they are able to hire sales reps, train sales reps and manage sales reps.
•	I am seeking opportunities to either continue my consulting or join a company on a full-time basis so that I can utilize my knowledge and expertise to help companies develop their brands and grow sales. Specific fields of interest include Sporting Goods, Lifestyle, and Eyewear arenas.
•	I have demonstrated leadership abilities, training, developing and managing sales teams in the Sporting Goods, Lifestyle and Optical (Eyewear) industries. I understand how to successfully lead both company and independent sales teams. 
•	I have developed relationships and strategized with Key and National Accounts by presenting successful business plans that out perform forecasts. My experience also includes making executive reviews to C-level directors. 
•	P&L accountability experience along with working with budgets, goals and expenses. 
•	My experience working in different industries such as Sporting Goods and Eyewear has enabled me to understand the dynamics of successful sales strategies, how to lead and manage the different sales teams and how to execute the sales process within different industries.

Director of Sales, Vice-President of Sales Highlights:

•	Increased margins from 48% to 68% by updating price structure, shifting digital e-commerce and streamlining product assortment
•	Created new division for Costa Sunglasses, first year sales over $2.5MM
•	Hired, trained and developed a high performance sales team, which led to opening over (140) new independent accounts in Salt Life Sunglasses first full year of business
•	Key Accounts have included: Academy, Dick’s, REI, NVI, 1800 Contacts, Shopko, Wal-Mart, Scheels, Bass Pro, Sunglass Hut, Ron Jon, Surf Style, Sunglass World, Pinch a Penny, Beall’s

Core Competencies:

Sales Leadership | Brand Management | Account Management | Strategic Planning | Business Development | Team Development/Training | Executive Level Leadership | Optical (Eyewear) | Sales Management | Forecasting | Business Strategy | Sporting Goods | Sales | Consumer Goods | Team Performance

Strategic planning with clients in the Sporting Goods, Lifestyle and Optical (Eyewear) industries seeking to launch, develop and grow their Wholesale B2B and B2C business. Implement sales plans that will grow incremental sales. Develop authentic brand strategy and manage executive plans. Key Account experience has brought excellent relationships with those companies in the Sporting Goods, Optical and Lifestyle industries. I can also bring my Sales Management experience along with the ability to hire, train and manage high-performance sales teams. I have earned the reputation for always seeking new opportunities to improve revenue, customer service and successful product launches.

Implementing Process and Structure: 
- Create sales readiness (get to the activities that drive sales)
- Including Hiring & On-boarding best practices, Creating Compensation Plans, 
- Forecasting, Defining Sales Process (stages), 
- Develop Strategic Sales Plans
- Assess Sales & Leadership (talent, drive, and ability to grow)
- Lead, Develop, Mentor and Coach sales teams 

ADDITIONAL SKILLS:
Vice-President of Sales, Director of Sales, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Sales Launch, Sporting Goods, Optical (Eyewear), National Account Management, Sales Leadership, Forecasting, Sales Implementation, Sales Training, Team Building,  B2B/B2C Sales and Strategy, Executive Level Leadership, Strategic Planning, Key Account Management, Trend Analysis, Business Development

Vice President of Sales

Directed the launch and continued brand management of the sunglass sales business unit of Delta Apparel, with accountability for all facets of sales, marketing, product development, operations, and budgets. Developed a dynamic 13-person sales team from the ground up while implementing innovative marketing strategies and promotional programs that grew visibility in a challenging and highly competitive industry. Successful account management and sell-thru for Independent and Chain customers. Earned the reputation for always seeking new opportunities to increase sales and grow brand awareness.

•	Hired, trained and managed sales team, which led to opening over (140) new accounts in first full year, $260,000 increase in revenue.
•	Strategically positioned Salt Life Sunglasses as a necessary Lifestyle sunglass brand, leading to $1.8 million in initial sales.
•	Key Account sales of $1 million from (9) Key customers, such as Bass Pro, Sunglass World, Ron Jon’s, Surf Style, Scheel’s.
•	Increased margins from 48% to 68% by updating price structure, shifting digital e-commerce and streamlining product assortment
•	Launched glass lenses to product line, which led to six styles with glass being in Top Ten best sellers, $60,000 in additional sales.


ADDITIONAL SKILLS
Vice-President of Sales, Director of Sales, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Sales Launch, Sporting Goods, Optical (Eyewear), Sales Leadership, National Accounts, Forecasting, Sales Implementation, Sales Training, Team Building, Executive Level Leadership, B2B/B2C Sales and Strategy, Start-Up Skills, Strategic Planning, Key Account Management, Sales Leads, Customer Acquisition/Retention/Satisfaction, MAP Policy Enforcement, Product Development, Brand Marketing, Sales Operations

Launched the company’s penetration into regional and independent retail channels, expanding beyond the scope of the Big Box stores. Implemented strategic alliances with buying groups that included C&E, HMI, Red Tray, Opti-Port and Block. Managed a team of seven account executives.

•	On-boarded, trained and managed a dynamic sales team dedicated to building business with independent eye-care practitioners (ECP) and regional optical chains, increased sales to $750,000 from initial $50,000.
•    Strategically positioned Allure as a necessary ophthalmic frame company to have on an ECP’s frame board by creating brand awareness for our accounts.
•            Lines included Kendall & Kylie, Sean John, Adrienne Vittadini, Oscar De La Renta and other fashion eyewear lines
•	Succeeded across key metrics, surpassing the 2017 goal by 60%, achieving 200% YOY growth for YTD, and expanding the number of accounts by (42) customers, including four regional chains

ADDITIONAL SKILLS
Director of Sales, Brand Management, Sales Strategy, Sales Training, Account Management, Brand Development, Successful Sales Launch, Fashion Sales, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Sales Management, B2B Sales, Team Building, Executive Level Leadership, Strategic Planning, Product Development, Trend Analysis, Sales Leads, Key Account Management, Brand Marketing, Sales Operations, Brand Launch, Customer Acquisition/Retention/Satisfaction

Director of Sales

Lead the re-introduction of CalOptix in the Optical accessory business working with independent eye-care practitioners (ECP), regional chains, and Big Box chains. 
•    Strategically positioned CalOptix as a necessary accessory company to have in an ECP’s optical dispensary.
•     Accessories sold by CalOptix included – frame cases, cloths, cleaners. Strategically grew the business by offering specialized logos and monogramming on the accessories sold into the account.
•    Successful launch of a new brand, Peeps eyeglass cleaner, rolled out Nationwide  •   Increased forecasted sales 15% in 2015, to $4.8 million.
•   Exceeded goal of $5 million by 20% in 2016
•   Hired, trained and managed a sales team of fifteen Account Executives
•   Built strong relationships with National and Regional Eyewear Chains. Designed promotions and implemented successful strategies that increased our market share and revenue with these accounts

ADDITIONAL SKILLS
Director of Sales, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Product Launch, Optical (Eyewear), Sales Leadership, National Accounts, Forecasting, Sales Implementation, Sales Training, Key Account Management, Team Building, Executive Level Leadership, New Business Development, Strategic Planning, Product Development, B2B Sales Strategy, Brand Marketing, Sales Operations, Customer Acquisition/Retention/Satisfaction, Trend Analysis

National Sales Manager

Launched the development and growth of a new division for Tifosi in the Outdoor, Sun Specialty and Optical markets.
•             Implemented a new prescription sunglass brand. Collaborated with a network of eyewear industry partners to grow market share and establish strategic relationships. 
•            Hired, trained and developed a (7) person sales team. 
•	Directed a dynamic group of sales representatives to seek their full potential, 28%YOY growth was achieved, meeting and surpassing a $2.8 million annual revenue target. Succeeded in acquiring the new business of Apex/Sunglass Hut stores as well as working with Academy Sports.
•           Earned the reputation for always seeking new opportunities to improve our sales brand within the Outdoor and Eyewear markets.

ADDITIONAL SKILLS
Director of Sales, Brand Management, Sales Strategy, Sales Training, Account Management, Brand Development, Successful Sales Launch, Technical Sales, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Key Account Management, Sales Management, Team Building, Executive Level Leadership, B2B Sales and Strategy, National Accounts, Trend Analysis, Strategic Planning, Product Development, Brand Marketing, Customer Acquisition, Retention, Satisfaction, Sales Operations, Brand Launch

Managed a successful group of sales consultants to develop and execute territory and account plans designed to reach and out perform revenue targets. Responsible for managing sales, territory and account budgets, with a focus on strategically developing programs that would exceed forecasts for net sales, cycle plan initiatives, travel, and eye-care practitioner seminars and sales meetings.
•	Directed a hands-on role co-traveling with seven direct sales representatives to meet with accounts and to showcase the company’s portfolio of products and services. Secured two major sunglass companies.
•             Successful in selling the company’s ophthalmic lenses, services and programs. Also, lead the sales team in training our customers on selling higher margin products and services to their patients.

ADDITIONAL SKILLS
Director of Sales, Brand Training, Sales Strategy, Sales Training, Account Management, Brand Development, Successful Sales Launch, Technical Sales, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Sales Management, Customer Acquisition, Retention,Satisfaction, Team Building, Executive Level Leadership, Strategic Planning, Product Development, Brand Marketing, Sales Operations, Brand Launch, Strategic Selling

Launched the business development, sales, marketing, and distribution of this new division for Costa Del Mar. Earned the reputation for always seeking new opportunities to improve our Rx operations and Rx brand.
•	Implemented the strategic launch of a Rx sales program, dynamic marketing plan, and operations, for a start-up in-house sunglass Rx program.
•            Developed a strong lab team and lead a dynamic customer service department.
•            Successfully trained and developed an Optical sales team that would only call on eye care practitioners (ECP) accounts. 
•	Financial & Operational Improvement: Implemented three years’ business plan with full financials and projections.
•           Presented successful executive reviews and plans to our Board of Directors.
•	First year Sales over $2.5 million, by developing a sales program and plan that targeted eye-care practitioners in order to provide their offices a full-service prescription sunglass program.

ADDITIONAL SKILLS
Vice-President of Rx Sales, Director of Sales, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Sales Launch, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Sales Training, Team Building, Executive Level Leadership, Strategic Planning, Trend Analysis, Product Development, Brand Marketing, Sales Operations, Sales Strategy, Executive Review, B2B Sales and Strategy, P&L Management, Start-up Strategy

Vice-President - Rx

Developed successful sales strategy to enter the Western United States for Costa Sunglasses. Earned the reputation for always seeking new opportunities to improve our sales strategy in the Sporting Goods market.
Key account responsibility of National and Regional chains in Western United States
•	Hired, trained and lead a dynamic sales team of (46+) in the Western United States.
•            Managed the sales training, coaching, and account sales presentations for independent retailers and national retailers. 
•             Worked with the Outdoor, Sporting Goods, Lifestyle and Optical (Eyewear) categories.
•	Maintained brand authenticity with successful strategies developed to meet and exceed sales forecasts.
•	Built out Costa’s first premium/incentive program from the ground up to jumpstart $1M in new sales since 2006.
•	Drove business plan execution to attain average 50% gains to over $25 Million in 4 years and seize account share from competition.

Employee of the Year 2008

ADDITIONAL SKILLS

Director of Sales, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Sales Launch, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Sales Training, Team Building, Customer Acquisition, Retention, Satisfaction, Key Account Management, Executive Level Leadership, MAP Policy Enforcement, Strategic Planning, Product Development, National Accounts, Brand Marketing, Sales Operations, Sporting Goods, Trend Analysis, Territory Development, B2B Sales and Strategy

National Sales Manager - Western U.S.

Managed regional sales in new states where Costa Del Mar had not been in before. Earned the reputation for seeking new opportunities to get placement of our sunglasses in new accounts.
•  Led a sales team of (25) in the Southwest, Midwest and Northeast United States, managing the Outdoor, Sporting Goods, Lifestyle (Action Sports) and Optical (Eyewear) accounts.
•  Key account responsibility of National & Regional Chains
•  Grew regional sales increases by designing and implementing region-specific sales plans for the Southwest, Northeast, and Midwest
•  Developed the business plan that successfully attained at least 25% sales growth against the forecast each year.
•   Built strong relationships with National and Regional Eyewear Chains. Designed promotions and implemented successful strategies that out performed the sales plans.
•  Achieved 24% growth in 2002 on sales of $2 million
•  Averaged 40% growth from 2003 to 2006 to grow sales to $5.5 million

ADDITIONAL SKILLS

Regional Sales Management, Account Management, Sales Strategy, Sales Management, Brand Management, Brand Development, Successful Sales Launch, Optical (Eyewear), Sales Leadership, Forecasting, Sales Implementation, Sales Training, Customer Acquisition, Retention, Satisfaction, Team Building, Executive Level Leadership, Strategic Planning, Product Development, Brand Marketing, Trend Analysis, Sales Operations, Sporting Goods, Territory Development, Key Account Management, National Accounts, Start-up Strategy

Regional Sales Manager

Brad Abbott: Director of Sales | Vice-President of Sales | Director of Strategic Accounts |Sales Consulting | Sales Coaching | in Atlanta Metropolitan Area, Georgia