Brad Bricker: Principal in Superior, CO

A consulting service focused on brand management, marketing, and sales in the automotive aftermarket industry. With an emphasis on working with manufacturers, I bring 22 years of sales & marketing experience, strong industry connections, and deep knowledge of the distribution base, product & brand development/marketing, and creative sales programs that will establish a brand and drive profitable sales revenue.

* Responsible for $50m in annual global sales revenue across 8 unique consumer-focused automotive brands. * Led all sales & marketing activities including the management of RSM's, inside sales, customer service & tech support, and brand category managers & graphic designers. * Developed relationships with key accounts to drive sales and brand visibility. * Worked cross functionally with Operations, Finance, Purchasing and C-Level departments to communicate sales goals & activity, manage forecasting, budgets and inventory demands, and drive new product development. * Managed independent broker sales groups to achive sales goals for their regions/customers. * Managed UMAP program, enforced policies, and worked with legal company to constantly define and update policies. * Created & monitored marketing budget to include co-op funds, social media efforts & expenses, print collateral for sales teams, and event marketing. * Attend & participate in quarterly Board of Directors meetings. Work with Board to implement directives resulting from meetings and report progress and successes. * Developed annual sales forecast, budget, profitability goals, and monitored & influenced all activities towards achieving these KPI's. * Conducted annual reviews for subordinates as well as broker rep groups. Created quarterly/annual goals and created compensation programs designed to achieve maximum effort from teams.

* Responsible for $20m in annual global sales of premium branded LED lighting products and light truck accessory products sold through mutiple channels of distribution. * Managed RSM's, inside sales & customer service teams and a nationwide network of broker agencies to achieve monthly and annual sales goals. * Created annual forecast, marketing programs, and all pricing activity for products and distributor channels. * Utilized consulatative selling skills to build strong customer relationships, increase sales activity, and develop new channels of distribution. * Worked interdepartmentally with Engineering, Finance, Operations, Purchasing and CEO to report sales activities, facilitate the new product development process, and manage product inventory. * Developed relationships with key accounts and worked in conjunction with RSM/broker to build sales activity and grow partnership.

From 1994-2002, I was a RSM focused on managing sales activity in various geographic regions, working with broker groups to drive sales in their regions, and developing creative marketing programs to drive sell-through and brand visibility. From 2002-2007, I was Director of Sales & Marketing responsible for $46m in automotive aftermarket global sales activity. Managed a team of 10 sales & marketing personnel to drive revenue, meet profitability forecasts, and develop innovative marketing programs to elevate brand visibility and increase sales activity. Developed a self-funded authorized dealer program to increase brand awareness and communication with retailers and resellers. From 2009-2016, I was Key Account Manager focused on 3 of the top 5 accounts in the US & Canada as well as supporting sales efforts east of the Mississippi. Worked with our largest distributor to write a pre-season order for $5m which was the company's largest PO ever received.

* Responsible for $12m in annual sales revenue derived from patented foam material used in athletic turf field installation and equipment market. * Managed a team of RSM's to drive sales and represent product to contactors, architects, municipalities, school districts, collegiate and professional sports teams, and sporting goods manufacturers. * Created all company branding including logos, websites, and collateral material used for sales activities. * Managed trade show activities. * Reported to CEO and developed/tracked all product sales, forecasts and general sales activities.