Brad Hecker: Assistant Commissioner in Mebane, North Carolina

Brad Hecker

Assistant Commissioner
Mebane | United States
Skills
- Information Technology
- Programming
- Internet
- Telephony
- Business Operations and General Business
Interests
Swimming
My dogs
biking
Trail Running
Industries
Bike
Outdoor
Run
Triathlon
Health & Fitness
Other
Work experience
Womens Basketball
Assistant Commissioner | 05/2005 - 10/2023
Managed regular season operations and policy development, implementation, and compliance for the Atlantic Coast Conference (ACC) Women's Basketball across 15 member institutions to ensure elite level,
consistent, fair, and accountable women's basketball operations throughout the league. Provided
leadership, conducted extensive communications, and coordinated meetings with a diverse set of constituents. These constituents ranged from institutional administrators to head coaches to facility
managers to technology directors to ticket managers and athletic trainers.
Managed the ACC Women's Basketball Tournament. Provided leadership to the ACC Women's Basketball
Tournament Local Organizing Committee, the Greensboro Coliseum, ESPN/ACC Network, several outside
entities, and the ACC's 15 institutions with all aspects of the championship.
Accomplishments:
● Responsible for a two-million-dollar ACC Women's Basketball Tournament budget and managed over
250 volunteers and staff to execute the six-day, 14-game event for 225 student-athletes and over 60,000
fans in attendance annually.
● Motivated ACC Head Coaches and Institutional Program Administrators to take on national leadership
positions of influence. Worked with national collegiate women's basketball stakeholders to ensure ACC
representation on critical groups. At the end of 2023, the ACC was well represented on the most
influential NCAA and national governing bodies for women's basketball.
● Analyzed NCAA Tournament Selection Metrics (RPI/NET) to provide ACC programs with strategic nonconference
scheduling consultation to optimize the league's chances for NCAA Tournament bids. As a
result, the ACC led the nation in number of teams selected to the NCAA Women's Tournament (8) 2022 - 2024.
● Served as primary conference contact for all ACC Men's and Women's mandated gameday technologies
to include courtside replay for officiating (DVSport), wireless time keeping system (Precision Time),
wireless & wired game video delivery to team benches (agnostic system integration), web based postgame
scout video distribution (Synergy). Ensured The ACC and the member institutions were utilizing the most advanced technologies available and permitted by NCAA rules to ensure exemplary game day
execution and the most efficient / accurate operational support available at the collegiate level. In
addition, worked with the NCAA on experimental rules to pioneer new technologies, most notably
courtside replay for officiating and live video delivery to team benches.
● Coordinated a league wide strategic plan to inform and support individual programs and collectively
better position ACC Women's Basketball as the premier collegiate women's basketball conference.
Evaluation areas included: NCAA tournament success; recruiting; program budgeting; staffing; academic
progress and graduation rates; travel policies; marketing and promotions; attendance; and television
exposure. The strategic plan acted as a benchmark for the ACC women's basketball programs to ensure
they were operating, and supported, at elite national levels. In addition, a five-year goals program was
established for specific conference-related metrics which were reviewed annually for outcomes and accountability by the collective group at the conference meetings each spring.
● Successfully collaborated with ACC institutions and media rights holders (ESPN/Raycom Sports) to
enable comprehensive television broadcast coverage for ACC Women's Basketball. This effort led to the evolution from a nine game women's basketball television package on Raycom Sports Network to full
access to all ACC home conference and non-conference games on ESPN Nets / Bally Sports Nets /CW
(Approximately 275 games per season). The increase in exposure moved access to ACC women's
basketball from a mid-Atlantic regional viewership base to a national viewership access and international access via ESPN Net streaming options.
Official Hub
Project Manager | 11/2014 - 10/2023
Coordinated custom software development, designed, and optimized user experience for multiple user types and managed operations for the ACC's comprehensive officiating services platform.
● Collaborated with and supported multiple users of the leagues' officiating services platform to execute
game officiating assignments, logistical communications, payment processing, game evaluations, and tax processing. This broad endeavor included:
o The ACC and twelve alliance conferences, including the AAC, A10, America East, Big East, Big South,
CAA, IVY, MAAC, Northeast 10, Northeast Conference, Patriot League, and Peach Belt
o Five individual universities (Army, Liberty, Marist, UConn, UMass)
o 21 sports
o 4,000 Users
Triathlon: An NCAA Emerging Sport for Women
Creator / Project Manager | 01/2007 - 12/2009
Conceived of, created, and successfully presented the proposal to establish triathlon as an NCAA Emerging
Sport for Women to the NCAA's Committee on Women's Athletics. As a result, over 40 NCAA institutions have
added women's triathlon as a varsity program, resulting in full NCAA Championship Sport status.
Campbell University
Assistant Athletic Director Marketing AND Promotions | 08/2002 - 05/2005
Hired as a Game Operations Intern. After one academic year, promoted to Assistant Athletic Director.
Coordinated public relations efforts. Managed promotions, branding, and sponsorship campaigns. Created the first merchandise and apparel program specific to the athletic department to include website and mobile
gift shops at athletic facilities. Provided administrative oversight for track & field and cross-country programs by assisting the respective coaches with budgeting, compliance, recruiting and logistical responsibilities.