Brad Ziff: Marketing & Media Consultant in Boulder, CO
Brad Ziff
Marketing & Media Consultant
Boulder | United States
Skills
No information
Interests
No information
Industries
Golf
Creative Agencies
Lifestyle
Music
Health & Fitness
Work experience
Self Employed
Marketing & Media Consultant | 05/2012 - Current
Independent consultant working with clients that have 360 MarCom needs
Role includes management, strategic planning, media strategy, execution and vendor sourcing
Lead teams in house as well as work in independent settings on client needs and deliverables
Client category sample: B2C and B2B in technology, consumer apps, food/beverages, banking
Heat (Advertising not basketball)
Director of Communications Planning & Media | 07/2010 - 04/2012
Full service advertising agency
Led media department operations
Member of the executive management and new business pitch teams
Worked closely with creative directors and account teams on campaign strategy and ideation
Worked hand-in-hand with agency clients to bring forward the best possible work and results
TDA Advertising & Design
Media Director | 05/2008 - 06/2010
Full service advertising and design agency
Built and established a media department
Oversaw staffing, department operations, p&l, client management and all planning/buying
Mentored junior staff and encouraged them to strive for highest levels of precision and creativity
Pitched new business and consistently won agency of record accounts
Venables Bell and Partners
Media Strategist | 02/2007 - 05/2008
Full service advertising and design agency
Produced integrated marketing mix plans for agency clients
Managed major sports and music partnership entitlement contract agreements
Served as a key liaison with outside agency partners to bring best product forward to clients
Had excellent relationships with internal team, clients, production and publishing partners
Grey San Francisco
Assistant Media Planner & Media Planner | 08/2005 - 02/2007
Full service advertising and marketing agency
Allocated budgets using various forms of digital media to drive ROI-based results for agency clients
Utilized a suite of syndicated research tools for market sizing and target profile builds
Worked with an inspiring team of mentors that allowed for growth outside of core job functions
JamBase.com
Sales Associate | 07/2004 - 05/2005
Website that features artist profiles, album reviews and tour-date database
Supported Director of Sales in program execution for artist and tour promotion
Used a sophisticated cms system along with exact target and dreamweaver marketing tools
Worked across departments with editorial, production and scheduling teams
Alloy Media + Marketing
Event Manager | 10/2000 - 04/2004
Marketing and promotions agency
Cut my teeth working for AMP (a division of Alloy) while a full-time university student
Led on-the-ground efforts for grassroots events and promotions directed at college-age segment
Managed teams of three with program setup, execution and reporting