Increased revenue (100%+) and profit (40%+) through operationally streamlining the vendor
relationships and internal organization
• Develop long-term client base by deepening the connection and customer relationships (Nike,
Columbia Sportswear, 100% Eyewear, LIVESTRONG Foundation, KEEN, Skullcandy, Trager, SCUF
Gaming, Design Agencies, Event Agencies, etc.). Creating repeat business opportunities with identified clients
• Hire and lead additional headcount - Creative/Production Designer. This offered a production
design capability to our clients that was previously being outsourced

Owner/Partner

The world's leading sports and fitness brand, looking to bring inspiration and innovation to every athlete in the world

Consultant

Hire and lead Retail Marketing Managers and their in-country teams, in each of 5 countries -
Canada, Brazil, Mexico, Argentina, Chile (50+ individuals)
• Develop and execute monthly retail marketing campaigns supporting quarterly product and brand initiatives. Regional revenue and profitability growth of 15%+ YOY
• Develop, design and execute local quarterly retail marketing campaigns in each individual
country supporting the local country marketing efforts to stay locally relevant
• Ensure that Retail Brand Marketing was integrated in the marketing plans as the key touch-point
for consumers interacting with product
• Develop qualitative and quantitative measurements that help generate Brand impact and product
sell-thru success (Sell-Thru, Store Traffic, Conversion, UPT, etc.)

Brand Marketing Director-Retail

Build Nike partner store environments for elevated impact on the brand as well as sell-in and sell-
through of Nike product. Developed the program from 30-stores/year to 120-stores/year (2nd only to China in the Asia Pacific Region)
• Hire, coach and lead Retail Managers and their in-country teams, in each of 5 countries -
Singapore, Malaysia, Thailand, Philippines, Indonesia (30+ individuals)
•   Execute global brand standards in Southeast Asia and ensure application and compliance to foster growth and sustainability. Achieving a Southeast Asia growth target of 20%+ each of the 3
years
•   Champion the Retail function on the Southeast Asia leadership team as an integrated stand-alone
function

Southeast Asia - Retail Director

Co-lead

Integrate brand marketing & sales for specialty retail channels (Running, Tennis & Soccer) using
marketing investment to achieve a sell-thru target of 15%+/week
• Execute shop-in-shop environments and retail marketing seasonal campaign support in all
specialty retail channels (Running, Tennis & Soccer). 25+ shop-in-shop executions with 15%+ growth in specialty retail

Retail Marketing Manager

Develop and execute a soccer specialty shop-in-shop program to support sell-in and sell-thru ROI
metrics. Achieving a ROI of 25%+ for each shop-in-shop location
• Design, develop and execute quarterly retail marketing support for soccer specialty retail partners
to increase sell-thru from 3%/week to 10%/week
• Manage budget and spending for retail investment in soccer specialty retail ($200K+/year)

Retail Development Manager-USA

• Hire, lead and manage 12 merchandising representatives across the western US (Chicago, Cincinnati, Indianapolis, Dallas, Houston, Denver, San Diego, LA, San Francisco, Portland, Seattle)
• Develop qualitative & quantitative on-line portal/website for Merchandisers to report store visit
activity, success and areas of improvement (including digital photographs to support standard execution)
• Work with national and western regional Nike accounts to develop in-store programing and execution plans (quarterly)

Bradley Amis: in Beaverton, OR

Bradley Amis

Brigham Young University