•	Brand Semiotics	•   Customer Experience
Growing up San Francisco, CA, I developed an	•	Strategy Solutions	•   Eagle Scout
interest in multi-cultural humanities projects and	•	Adobe / MS Office	•   Business Development
fashion from an early age. After graduating High
School at 16, I proceeded to the Academy of Art
University in San Francisco to earn double BFA's in
Fashion Design and Fashion Business. Additionally,
I earned a Master's of Fine Art in Luxury Brand

Vice President

Vice President Mrktg

• Brand Equity	• Business Development	• Brand Development
• Expanded Conference + Trade	• Actioned new international component
Show presence	procurement logistics from scratch
• Cost per Unit Analysis + competitor opposition	• All new website
• IACP: Compounders on Capitol Hill	www.medizap.co
• ASHP: American Society of Health	research
• Analyzed current customer feedback for new	• All new social media
System Pharmacists Annual
• A4M: World Congress of Anti-Aging	product launch market research + market	channels
Medicine	value/size	• Streamlined customer
• PCCA: International Seminar	• Standardized packaging product offerings	feedback protocols
o -new product photoshoots
• MD&M: West + East
o -branded packaging
• Custom lead
• Medisca: World Congress	• Implemented new company wide SaaS	acquisition/targeting
• IMCAS	strategy
programme
• Paris, France
• Cartagena, Columbia
o Custom Client Acquisition Strategy(s)	• Revamp of all external
o Custom Project Management procedures(s)
• Bangkok, Thailand	media and documents
• New client onboarding structure
o Customer Best Practices
• Rewrite of all internal SOP(s)
•   Brand Semiotics	o Master Pitch Deck(s)
• Initiated new vendor bidding structure
•   New logo design	o Trade Show Tangibles
• Crafted custom international shipping logistics for
•   New colour palette	o Regulatory Forms
product offering components
•   New fonts	•	All new integrated marketing
• Created Custom Inventory Control System
•   New mood/style	o Inventory control - components
strategies
board(s)	o Inventory control - finished goods
• Full New Product Launch + Rollout
• Managed outside contractors + team(s)

• Brand Development
• COMPLETE REBRAND
• Brand Equity
•	Formerly known as Elemis Corporation	• All new website
o   Trademarkable Logo	www.kadaramedical.com
o   Trademarkable Name	• All new social media channels	• Expanded Conference + o   New product packaging	• Revamp of all external media and	Trade Show presence
documents	• Digital Marketing for
o   Master Sales Sheets	Medical Devices
o   Accounts Receivable	o East
• Brand Semiotics	o West
•   New logo design	o   Best Practices
o   Regulatory Forms	• A4M: World Congress of
•   New colour palette
•   New fonts	• Streamlined customer feedback	Anti-Aging Medicine
•   New mood/style board(s)	protocols	• MD&M: West + East
•   Product photoshoot(s)	• Custom lead acquisition/targeting	• Medisca: World
•   Corporate photoshoot(s)	strategy	Congress
v Award winning	• Created all tangibles for
Ø AAF Regional	vendor/partner events
• Empire Medical - Training classed
using kadara sponsored medical
devices
• BioTe - - Training classed using
kadara sponsored medical devices
www.bradleycoushman.com
Jonathan Bergstrom
jmb@medizap.co
312.636.1237

Vice President of Marketing

www.bradleycoushman.com	•	Complete company Re-Brand
• The new brand identity is now used across website,
sales materials, product packaging, internal/external

Director of Communications

foreign exchange programmes at Europe's
prestigious London College of Fashion and Istituto	•	Initiated internal SaaS strategy for client acquisition tracking,
Maragoni in Milan, Italy.	CRM, and project tracking

•	Developed an integrated brand identity and voice from scratch

•	I worked with complex science-based copy concepts used
BJC@bradleycoushman.com	across multiple marketing vehicles including direct email
communications, sales materials, and websites; all while
bringing a balance of technicality with an inviting common
speak approach.

+01 415 572 6984	•	integral in strategy setting and critical decision making
while also encouraging debate and discussion across our
organization.

volunteer

Department Manager - Cosmetics

Managed a dynamic team overseeing 120+ associates,
counter managers and assistants. (commissioned &. non- commissioned).	•	Strategized and implemented in-store and community
events in conjuncture with company/brand guidelines.

•	Utilize effective communication skills in training and
.	developing staff, delivering exceptional service to
customers, driving business with the merchant group and Deputy Department Manager - Home   Neiman Marcus	general problem solving.

Deputy General Manager

People's Republic of China
Specialty Retailer
San Francisco, California	•	Initiated internal SaaS strategy for client acquisition tracking,
Seattle, Washington	CRM, and project tracking.

•   Directed a $40+ million revenue department.	•	Developed an integrated brand identity and voice.

•	Increased the department's profit margin over LY by 31.7%	•	I worked with complex Tech and lifestyle-based copy
concepts used across multiple marketing vehicles including
•   Facilitated in the reduction of shrinkage by 14.8% over LY.	direct email communications, sales materials, and websites.

•   Data-driven Budget and Market Trend analysis.	•	Integral in strategy setting and critical decision making
while also encouraging debate and discussion across our
•   Facilitated in the development and implementation of	organization.
Talent Coaching and On-Boarding in above-par

Asst. Dept. Mgr. - Luxury Leather Goods

creating a highly empowered organization.

•	Co-Directed a $8+ million revenue department Increased	General Manager   Ted Baker   Mar 2008 - Aug 2010
the department's profit margin over LY by 3.7%
Luxury Retailer
San Jose, California
•	Facilitated in the reduction of shrinkage by 4.8% over LY.
•   Proven ability in managing team to exceed sales goals
•	Data-driven Budget and Market Trend Analysis	while maintaining payroll goals

•	Facilitated in the development and implementation of	•   Strategized and implemented in-store and community
Talent Coaching and On-Boarding in above-par	events in conjuncture with company/brand guidelines.
compliance and accordance with all local, state and federal laws and company directives.	•   Established a goal oriented sales culture that focused on
relationship selling, building a client base and exceptional
•	Managed a dynamic team overseeing 20+ associates,	service.
counter managers and assistants (commissioned &. non- commissioned)	•   Manage personnel activities of staff (i.e., hire, train, appraise, reward, motivate, discipline, etc.).
•	Directed new clientele retention programme.
•   Managed a dynamic team of production heads assistants,
•	Talent Acquisitions	copywriters, graphic designers, photographers, outside
agencies, vendors.
www.bradleycoushman.com


Highlights

Specialist - Home

Find out detailed information about Bradley Coushman,  

Bradley Coushman:

Bradley Coushman

Academy of Art University

Istituto Marangoni

London College of Fashion