Bradley Coushman:

• Brand Equity • Business Development • Brand Development • Expanded Conference + Trade • Actioned new international component Show presence procurement logistics from scratch • Cost per Unit Analysis + competitor opposition • All new website • IACP: Compounders on Capitol Hill www.medizap.co • ASHP: American Society of Health research • Analyzed current customer feedback for new • All new social media System Pharmacists Annual • A4M: World Congress of Anti-Aging product launch market research + market channels Medicine value/size • Streamlined customer • PCCA: International Seminar • Standardized packaging product offerings feedback protocols o -new product photoshoots • MD&M: West + East o -branded packaging • Custom lead • Medisca: World Congress • Implemented new company wide SaaS acquisition/targeting • IMCAS strategy programme • Paris, France • Cartagena, Columbia o Custom Client Acquisition Strategy(s) • Revamp of all external o Custom Project Management procedures(s) • Bangkok, Thailand media and documents • New client onboarding structure o Customer Best Practices • Rewrite of all internal SOP(s) • Brand Semiotics o Master Pitch Deck(s) • Initiated new vendor bidding structure • New logo design o Trade Show Tangibles • Crafted custom international shipping logistics for • New colour palette o Regulatory Forms product offering components • New fonts • All new integrated marketing • Created Custom Inventory Control System • New mood/style o Inventory control - components strategies board(s) o Inventory control - finished goods • Full New Product Launch + Rollout • Managed outside contractors + team(s)

• Brand Development • COMPLETE REBRAND • Brand Equity • Formerly known as Elemis Corporation • All new website o Trademarkable Logo www.kadaramedical.com o Trademarkable Name • All new social media channels • Expanded Conference + o New product packaging • Revamp of all external media and Trade Show presence documents • Digital Marketing for o Master Sales Sheets Medical Devices o Accounts Receivable o East • Brand Semiotics o West • New logo design o Best Practices o Regulatory Forms • A4M: World Congress of • New colour palette • New fonts • Streamlined customer feedback Anti-Aging Medicine • New mood/style board(s) protocols • MD&M: West + East • Product photoshoot(s) • Custom lead acquisition/targeting • Medisca: World • Corporate photoshoot(s) strategy Congress v Award winning • Created all tangibles for Ø AAF Regional vendor/partner events • Empire Medical - Training classed using kadara sponsored medical devices • BioTe - - Training classed using kadara sponsored medical devices www.bradleycoushman.com Jonathan Bergstrom jmb@medizap.co 312.636.1237

www.bradleycoushman.com • Complete company Re-Brand • The new brand identity is now used across website, sales materials, product packaging, internal/external

foreign exchange programmes at Europe's prestigious London College of Fashion and Istituto • Initiated internal SaaS strategy for client acquisition tracking, Maragoni in Milan, Italy. CRM, and project tracking • Developed an integrated brand identity and voice from scratch • I worked with complex science-based copy concepts used BJC@bradleycoushman.com across multiple marketing vehicles including direct email communications, sales materials, and websites; all while bringing a balance of technicality with an inviting common speak approach. +01 415 572 6984 • integral in strategy setting and critical decision making while also encouraging debate and discussion across our organization.

Managed a dynamic team overseeing 120+ associates, counter managers and assistants. (commissioned &. non- commissioned). • Strategized and implemented in-store and community events in conjuncture with company/brand guidelines. • Utilize effective communication skills in training and . developing staff, delivering exceptional service to customers, driving business with the merchant group and Deputy Department Manager - Home Neiman Marcus general problem solving.

creating a highly empowered organization. • Co-Directed a $8+ million revenue department Increased General Manager Ted Baker Mar 2008 - Aug 2010 the department's profit margin over LY by 3.7% Luxury Retailer San Jose, California • Facilitated in the reduction of shrinkage by 4.8% over LY. • Proven ability in managing team to exceed sales goals • Data-driven Budget and Market Trend Analysis while maintaining payroll goals • Facilitated in the development and implementation of • Strategized and implemented in-store and community Talent Coaching and On-Boarding in above-par events in conjuncture with company/brand guidelines. compliance and accordance with all local, state and federal laws and company directives. • Established a goal oriented sales culture that focused on relationship selling, building a client base and exceptional • Managed a dynamic team overseeing 20+ associates, service. counter managers and assistants (commissioned &. non- commissioned) • Manage personnel activities of staff (i.e., hire, train, appraise, reward, motivate, discipline, etc.). • Directed new clientele retention programme. • Managed a dynamic team of production heads assistants, • Talent Acquisitions copywriters, graphic designers, photographers, outside agencies, vendors. www.bradleycoushman.com Highlights