Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Travel

Outdoors

Senior Director, Global Product

Top Management

Experienced Product Development Leader with a demonstrated history of working in the retail industry. Skilled in Trend Analysis, Textiles, Design, Product Assortment Planning and Merchandise Planning. 

Lead Design & Product Team in developing seasonal collections in Men's, Kids' & Athletic Footwear & Apparel across 13 brands for 720 stores globally & relaunch into USA market.

•Implemented processes in Global Product Team & new roles
•Developed Business Strategy for Collaborations & Marketing launch
•Rebranded Existing Private Brands & Global Launch L.A. Gear

-Design & Art Direction for Active, Basics, Sleep, Sportswear, Swim
-Advised on Process & Calendar to drive efficiency & meet deadlines
-Transitioned team to Direct Sourcing Office delivering IMU increase
-Branding enhancements across categories for clear product message


Product Development Manager, Softlines

-Lead team of 27 across CAD/Design/Fabric/Tech Design/Trend/QA
-Worked with Merchandising Leadership to drive brand strategy
-Partnered with Global Sourcing Director to drive Process & Calendar 

Interim Director, Product Development

-Oversaw creative direction, design, fit and development for private label brands managing a team of 5 designers
-Designed product across brands, as needed; primary designer from 2011-12 in creative and technical roles 
-Developed product with comparable season sales data to meet target AUR, Margin goals and promotional strategy
-Vendor management and review with ability to identify new vendors in partnership with Product Management
-Managed merchant relationship to meet deliverables and create strategic seasonal assortments across brands
-Managed $150k seasonal operational budget and negotiate pricing and contracts across multiple vendors

Oversaw creative direction, design and development for private label brands of Sports Authority:

Alpine Design - outdoor
Aspire - fitness & lifestyle
Bloom - yoga & lifestyle
Classic Sport - soccer 
Oxide - surf & swim
S.A. Gear - youth apparel
Slalom - snow sports
Tommy Armour - golf 
Trayl - bike

Director, Design; Product Development Softlines

-Outerwear and Technical garment Design and development
-Concept and Design development for Green Grass line
-Seasonal Callaway Off Price and ASI assortments

Men's Callaway Golf Designer

-Men's Nike ACG Sportswear and Outerwear
-Field & Stream Fishing

-Reebok Women's and Girls
-Umbro Women's and Girls 
-Walter Hagen Golf, Slazenger Golf & Tennis

Men's Outdoor Designer; Nike ACG, Field & Stream Fishing

-Visual Specialist, Banana Republic 2002-7
-Assistant Merchandising Manager GAP, GAPbody, GAPKids, babyGAP 2000-1
-Worked in multiple regions and divisions, incl. Old Navy
-Regional Store Opening Team

Visual Merchandiser

Find out detailed information about Bradley McIlrath, Senior Director, Global Product in Charlotte, WA

Bradley McIlrath: Senior Director, Global Product in Charlotte, WA

Bradley McIlrath