Bradley McIlrath: Principal & Creative Director | Merchandising, Brand Development, Licensing, Product Development, Sourcing | SCAD Fashion B.F.A. 🐝 👕 👗 👟 🧢 👜 in Miami Beach, Florida

Oversaw creative direction, design and development for private label brands of Sports Authority sold at 475+ stores nationwide. Apparel, Accessories and Footwear design and development across Men's, Women's and Kids. •Rebuilt business to $150+ Million volume across 10+ Private Brands •Established Vendor Matrix with Factory Direct & Domestic vendors •Launched Women's Plus Size Active & Outdoor Apparel in 2015 sold in 200+ stores & online •Grew Footwear by +20% sku increase through direct manufacturing •Managed Team of Creative & Tech Designers & Materials Process •Drove Merchant relations to execute seasonal initiatives & growth Private Brands: Alpine Design - outdoor Aspire - fitness & lifestyle Bloom - yoga & lifestyle Classic Sport - soccer Oxide - surf & swim S.A. Gear - youth apparel SIMS - snowboard Slalom - snow sports Tommy Armour - golf Trayl - bike Speaking Events: Omnishopper 2015 July 2015 Private Brand Symposium; ‘Designing Into Consumer Trend: Athleisure & Private Brand’ AATCC 'Moisture Management Symposium; Enhancing Product Performance from Absorbency to Repellency'​ October 2014 College of Textiles - North Carolina State University; Raleigh, North Carolina USA ‘Staying Dry in a Wet World: How Water Repellency and Resistance can offer a Competitive Advantage in the Marketplace'

Designed Seasonal Collections for Callaway Golf apparel across 5 channels of distribution; Green Grass (Pro Shop), Specialty Sporting Goods, Department Store, Off Price, Corporate Sales. •Outerwear and Technical garment Design and development launching Weather Series Technical Outerwear Category •Concept and Design development for Green Grass line based from Runway & Fashion trends •Develop Seasonal Callaway Off Price and Corporate assortments

Designed Apparel, Accessories and Footwear across 6 Private Brands in Active, Fishing, Golf, Outdoor, Outerwear & Tennis, including Nike ACG Outdoor & Reebok licenses sold at 500+ stores nationwide. •Print and Textile Pattern Development and CAD Line Presentation books for Milestone meetings to support concept •Market trend research to profile brand positioning against competitors and interpret trend into commercial designs •Created Flat and Detail Sketches for all to hand off to technical designers for communication to factory •Attended Fittings and Approve final fit in partnership with Technical Design and provide feedback to finalize product •Merchandise & present seasonal collections to buyers & executives to confirm go-forward initiatives •Store Visits with Buyers and Design Team to evaluate In-Store Execution vs. competitors and opportunities Positions Held: Associate Designer; Nike ACG Men’s Outdoor apparel & outerwear, Field & Stream Fishing; March 2010 - June 2010 Associate Designer; Nike ACG Men’s Outdoor apparel & outerwear; January 2009 - March 2010 Assistant Designer, Reebok Women’s & Girl’s Athletic, Umbro Soccer; January 2008-09 Assistant Designer, Walter Hagen Men‘s Golf and Slazenger Tennis; July 2007 - January 2008