Bike

Lifestyle

Outdoor

Skate

Snow

Streetwear

Triathlon

Exploring the great outdoors

And music.

Eating great food

Cycling

Community Marketing Specialist

Specialist & Consultant

Passionate cyclist focused on inspiring and engaging underrepresented people through cycling and the power of community while enjoying and advocating for the outdoors. With over ten year’s of industry experience and a commitment to years of building inclusive experiences that support an organization focused on diversity, equity and inclusion by building awareness and valuing differing perspectives.

• Leading Equiticity's Community Mobility Rituals (CMRs) pillar, overseeing all initiatives from planning to execution.
• Implemented comprehensive marketing and communication strategies to raise awareness and engagement in CMRs.
• Cultivating and managing partnerships with community organizations, businesses, and government
agencies.
• Managing staff, contractors, and volunteers to ensure excellence in CMRs planning and execution.
• Developed a unifying vision for CMRs, defining the mission and impact of Equiticity's work.
• Implemented a detailed project management process for CMRs.
• Developed a comprehensive strategy for documenting CMRs through photography and videography.

DIRECTOR OF COMMUNITY MOBILITY RITUALS

• Bridged SRAM with historically undeserved cycling communities, fostering collaboration and inclusion.
• Drove brand awareness and affinity through active support of initiatives that promoted a more inclusive
cycling culture.
• Expertly managed relationships with elite athletes and brand ambassadors, ensuring alignment with SRAM's vision.
• Proactively identified and on-boarded new athletes and ambassadors, prioritizing diversity, equity, and inclusion.
• Collaborated seamlessly with brand, marketing, and events teams to achieve unified strategic goals.
• Worked closely with brand content teams to create compelling stories highlighting the achievements and experiences of our athletes and ambassadors.
• Participated in industry events and tradeshows, fostering an extensive and impactful network within the cycling community.

COMMUNITY SPECIALIST

Find out detailed information about Brandon Goodall, Community Marketing Specialist in Chicago, IL

Brandon Goodall: Community Marketing Specialist in Chicago, IL