Major: Communication Studies Minors: Business, Environmental Policy
Activities: Division 1 Athlete – Men’s Swimming & Diving

Lifestyle

Outdoor

Streetwear

Health & Fitness

Jr. Media Buyer

Digital & Media

<p>Communications graduate from Northwestern University, blending expertise in Business and Environmental Policy with a recent focus on AI and prompt engineering. Eager to apply my experience in digital marketing and SEO research gained from roles in media buying and e-commerce content management. Skilled in leveraging technical platforms like OpenAI, Google Analytics, and Hubspot, and holding industry certifications, I am poised for roles requiring innovation and excellence in digital marketing strategies.</p>

•   Successfully managed and executed paid social media campaigns on TikTok, Snapchat, Twitter, Meta and YouTube
•   Conducted comprehensive data analysis to evaluate and optimize advertisement performance, while also
researching and implementing new trends and additions in current ad platforms in order to drive future campaign
success.
•   Worked closely with the creative team to develop impactful digital assets that amplified our paid social advertising
efforts.
•   Produced detailed monthly reports on the overall state and effectiveness of digital advertising efforts

• Developed and executed highly effective paid social media campaigns on TikTok and Meta through ads manager. • Efficiently managed e-commerce digital content updates across different platforms, including the website's
product detail pages, FAQs, and Shopify inventory.
• Conducted comprehensive SEO research and categorized keywords for optimization.
• Performed competitive analysis on existing and potential partnerships with streaming services and Microsoft ads. • Presented a project to enhance consumer relationships, receiving positive feedback from the C-level executives

Digital Marketing Intern

• Increased awareness, product education, and appreciation for Guayaki products as a campus brand ambassador. • Planned and executed engaging marketing and brand activations across the campus.

Campus Ambassador

• Analyzed social media and digital content analytics for ParkerWhite and clients' accounts; scheduled social media posts using HootSuite.
• Executed a successful SEO paid search project, which resulted in a 65% increase in clickthrough rate on a month- over-month basis.
• Conducted comprehensive digital audits for clients using Google Analytics, assessing site performance, SEO, paid search, and social media KPIs.
• Earned certifications in Hubspot Inbound Marketing, Google Analytics, Google Ads, Google Digital Garage, and SEMRush digital marketing.

Find out detailed information about Brandon Kulik, Jr. Media Buyer in Carlsbad, California

Brandon Kulik: Jr. Media Buyer in Carlsbad, California

Brandon Kulik

Northwestern University