Bike

Dive

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Wake

Health & Fitness

Mountain biking

Fitness

Skiing

Hiking

Motocross

Craft beer

Trail running

Sales & Operations Leader | Brand & UX Strategist

Multi-disciplinary strategist with a decade-plus track record in brand building, retail operations, and community engagement across culturally rich, lifestyle-forward companies. Specializes in aligning brand identity with operational execution, product development, and immersive customer experiences. Merges tactical insight with creative storytelling to drive performance, elevate visibility, and build communities around modern heritage, action-sports, and outdoor-lifestyle brands.

- Collaborate directly with executive leadership to drive business strategy, contributing to 11% YoY profit growth through operational innovation and sales alignment.

- Overhauled POS and inventory systems to streamline workflows and optimize front- and back-end customer experiences.

- Expanded product assortment using customer insights, sales data, and market analysis.

- Launched a local delivery program to deepen community ties and service agility.

- Led a complete overhaul of in-store visuals and layout to support storytelling and improve product visibility.

- Built and launched the company’s new website to modernize digital presence and expand eComm reach.

- Partnered with marketing to amplify brand visibility via email campaigns, event activations, and social media.

- Managed team operations including hiring, training, scheduling, and payroll for up to 5 direct reports.

Director of Operations And Business Development

- Streamlined DTC and wholesale forecasting, planning, and product allocation across three retail locations and eCommerce.

- Boosted operational efficiency by improving fulfillment speed, merchandising cadence, and SKU diversification.

- Planned and executed high-traffic, multi-brand events and in-store experiences.

- Developed seasonal product lines in collaboration with graphic design and product teams.

- Created launch calendars and managed timelines across product categories.

Retail Director

LIZARD LOUNGE PDX

- Managed all store operations and end-of-market execution for the Portland flagship.

- Worked cross-functionally with corporate leadership on brand exit strategy and community-focused campaigns.

Flagship Store Manager

- Managed preseason buys, sell-through analysis, and reorder strategy to optimize floor productivity.

- Executed brand-aligned retail initiatives with CEO and Trade Marketing.

- Created community brand moments via athlete meetups, film screenings, and adventure events.

- Directed operational workflows and sales reporting across retail and eComm.

- Led the launch of Portland flagship; oversaw construction, staffing, and marketing.

- Sourced and executed event partnerships with artists, musicians, nonprofits, and beverage brands.

- Collaborated with eComm and product teams to optimize DTC merchandising.

Retail Operations Manager

- Orchestrated in-store events, product launches, and cultural collaborations.

- Partnered with merchandising and logistics teams to ensure timely product flow.

- Supported the launch of Poler Laguna through hiring, training, and operational setup.

Flagship Store Manager/Retail Operations

- Managed forecasting, sales, and merchandising across retail and cafe spaces.

- Supported wholesale account coordination and operations leadership.

Assistant Manager

Personal Security Detail

Parole and Probation Case Monitor

Assistant Footwear Manager

Find out detailed information about Brandon Nipper, Sales & Operations Leader | Brand & UX Strategist in Portland, OR

Brandon Nipper: Sales & Operations Leader | Brand & UX Strategist in Portland, OR

Brandon Nipper

Oregon State University

Macoutah Community High School

Linn-Benton Community College