Brandon Nipper: Sales & Operations Leader | Brand & UX Strategist in Portland, OR
Work experience
DIY STEEL
Director of Operations And Business Development | 04/2022 - Current
- Collaborate directly with executive leadership to drive business strategy, contributing to 11% YoY profit growth through operational innovation and sales alignment.
- Overhauled POS and inventory systems to streamline workflows and optimize front- and back-end customer experiences.
- Expanded product assortment using customer insights, sales data, and market analysis.
- Launched a local delivery program to deepen community ties and service agility.
- Led a complete overhaul of in-store visuals and layout to support storytelling and improve product visibility.
- Built and launched the company’s new website to modernize digital presence and expand eComm reach.
- Partnered with marketing to amplify brand visibility via email campaigns, event activations, and social media.
- Managed team operations including hiring, training, scheduling, and payroll for up to 5 direct reports.
See See Motorcycles
Retail Director | 04/2021 - 01/2022
- Streamlined DTC and wholesale forecasting, planning, and product allocation across three retail locations and eCommerce.
- Boosted operational efficiency by improving fulfillment speed, merchandising cadence, and SKU diversification.
- Planned and executed high-traffic, multi-brand events and in-store experiences.
- Developed seasonal product lines in collaboration with graphic design and product teams.
- Created launch calendars and managed timelines across product categories.

Toad&Co
Flagship Store Manager | 09/2020 - 12/2020
LIZARD LOUNGE PDX
- Managed all store operations and end-of-market execution for the Portland flagship.
- Worked cross-functionally with corporate leadership on brand exit strategy and community-focused campaigns.

Sherpa Adventure Gear
Flagship Store Manager | 05/2019 - 04/2020
- Managed preseason buys, sell-through analysis, and reorder strategy to optimize floor productivity.
- Executed brand-aligned retail initiatives with CEO and Trade Marketing.
- Created community brand moments via athlete meetups, film screenings, and adventure events.
All Good Never Better
Retail Operations Manager | 04/2017 - 04/2019
- Directed operational workflows and sales reporting across retail and eComm.
- Led the launch of Portland flagship; oversaw construction, staffing, and marketing.
- Sourced and executed event partnerships with artists, musicians, nonprofits, and beverage brands.
- Collaborated with eComm and product teams to optimize DTC merchandising.
Poler Outdoor Stuff
Flagship Store Manager/Retail Operations | 01/2015 - 01/2017
- Orchestrated in-store events, product launches, and cultural collaborations.
- Partnered with merchandising and logistics teams to ensure timely product flow.
- Supported the launch of Poler Laguna through hiring, training, and operational setup.
Deus Ex Machina Motorcycles
Assistant Manager | 02/2014 - 10/2014
- Managed forecasting, sales, and merchandising across retail and cafe spaces.
- Supported wholesale account coordination and operations leadership.
Protect Security
Personal Security Detail | 07/2013 - 11/2013
Benton County Sheriff's Office
Parole and Probation Case Monitor | 08/2012 - 03/2013
Peak Sports
Assistant Footwear Manager | 07/2006 - 08/2012