Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Surf

Swim

Triathlon

Yoga

Health & Fitness

Hiking

Outdoors

Accomplished sales operations and marketing & communications professional with a successful track record in consumer product, retail, and e-commerce industries. Experience in go-to-market strategy, branding, multi-channel marketing. Driven by measurable results achieved through creative thinking and superior problem-solving skills. Combines strong attention to detail, technical and business acumen with well-developed interpersonal skills to provide exceptional customer support and develop strong critical business relationships. Experience leading projects to support strategy execution, improve operational efficiency, and strengthen cross-functional teamwork. Dependable and creative problem-solver with the ability to achieve sales and organizational goals and meet deadlines while handling multiple priorities. 

Social Media & Community Manager for the Behr, Kilz & Magnolia Home paint brands (sold at The Home Depot, Amazon, Walmart, Ace Hardware and other retailers) increasing positive sentiment, driving web traffic & growing brand awareness to help consumers through the purchase funnel and ultimately driving ecommerce & in-store sales.

• Partnered with our creative agency in the creation of Pinterest pins for 3 Brands in the US and Canada (BEHR, KILZ & Magnolia). Worked closely with the agency to create inspiring pins that appeal to consumers and met business objectives & KPI's. While also utilizing SEO, insights & trends from Pinterest, Google analytics & agency partners to drive traffic, increase awareness, positive sentiment & Share of Voice. Create, review and/or edit copy and as needed to ensure brand voice & tone as well as ensure linking strategies provide the best user experience to help tell the story in relation to the pin content. Worked closely with the web team to create new linking strategies and or advise of broken URL's or missing information.
• Responsible for Promoted & Search Ad pin creation utilizing trends, insights, and campaign or other business needs
• Communicate campaign brief & traffic assets for internal & influencer campaigns
• Assist social team in influencer selection from agency partners. Coordinate timely product order shipment. Review/audit blog post to ensure proper use of product names, disclosures and assets meet basic criteria while maintaining authentic influencer tone/voice
• Digital Community Manager - Managed Social Community Platform, Sprinklr, and the business relationship. Working with our partners to develop platform efficiencies as needs arise. Created Social Reports to gain insight on campaign performance and our social community
• Responsible for all Social responses (Facebook, Twitter, Instagram, YouTube), working with Product Mgrs. & various internal depts. to provide accurate consumer-facing responses. Streamlined process, reducing response times from 7-10 days to 1-3
• Responsible for escalation & creation of Social Community Customer Care Case
• Social Data & Analytics reporting
• Deliberation in planning, strategy and goal setting. Development of brand awareness and online reputation
• Responsible for creating & publishing Rating & Review public responses in BazaarVoice, working closely with Customer Care. Streamlined the process, reduced response time from 24-45 days to 24 hrs.
• Grew share of voice on Pinterest to be #1 paint brand. Efforts on Pinterest, Community Mgmt. and R&R responses helped contribute to the growth of our Net Reputation Score from #4 to #1 as well as in growing e-commerce sales by over 300% and helped grow overall company sales and profitability


Sr. Specialist, Key Account
Inside Sales to National & Regional Key Account Managers and customers.

• Assist outside Sales Rep to input & update customer records/quotes into CRM, credit applications, order submission & warranty approvals
• Communicate with customers and sales reps to provide order updates and remove obstacles
• Be an extension of sales rep to all customers, strive to be their first call
• Acting as a liaison with Operations, IT, Finance communicating customer needs
• Build effective relationships with external customers, sales team and all internal departments to ensure customer satisfaction, focusing on their business needs & customer satisfaction
• Communicate internal programs to sales reps, Track new product development and marketing programs and communicate accordingly
• Thorough understanding of all products offered
• Coordinate color services requests for marketing collateral to help the customer with purchase decisions. Color boards, draw downs, color chips, Fan Decks.
• On-boarding support using CRM
• Maintains up to date knowledge of all systems and processes as it relates to daily business
• On-boarding support & training of new team members on CRM system process
• Develop work processes and procedures to ensure the most efficient and effective methods of servicing sales reps and customers


Sr. Specialist, Sales & Operations Administration
Administrative executive support for all Sales & Marketing Operations programs, personnel at all levels in the US & Canada. Ensure accountability, compliance, sales and departmental goals and objectives are met.

• Extensive experience with external/internal key customer accounts providing high-level administrative, sales & customer service support, building critical business relationships externally and internally at all levels
• Support the Regional Sales & Operations VP's to increase the effectiveness of their Sales goals & initiatives
• Active team lead on project coordination & execution, ongoing support & training of dept. team members.
• Manage & audit key customer account product orders & coordinate collateral orders
• Customer account master data set up/maintenance of data integrity
• Input/Audit confidential master data Pricing, Commission Rates, Territory Changes & Sales Rep Terminations
• Plan, organize and book regional and international sales events, trainings and other meetings. Negotiating contracts and adhering to budgets. Secure meeting space, plan room configurations, sleeping rooms, food, and coordinate delivery/installation of displays & collateral.
• Reporting & Analysis - Compile, prepare management sales reports, presentations and data surveys. Some analysis as needed.
• Forward thinking improvements of the operational systems, processes and policies
• Lead on cross functional department teams for sales and company initiatives, including new product developments and change management process
• Created & developed SOP's to train internal team members as well as external sales team members to help educate & train on new processes
• Expert on all Internal Business and Reporting systems. Managed critical business procedures.
• Compile & submit promotional product & in-store marketing collateral forecasting to Supply Chain. Coordinate and process batch recalls.
• Manage & execute new product master data set up as well as coordinate & execute the new product launch & rollout to 2000 home depot stores working closely with Marketing, Visual Merchandising, Supply Chain, Customer Service and Distribution to ensure a successful launch

Sr. Specialist, Digital Marketing

Find out detailed information about Brandy Thomas,  in Orange, CA

Brandy Thomas:  in Orange, CA