The Visual and Material Culture Track (VMC) within the Master of Art in Global Communications (MAGC) offers an interdisciplinary and cross-cultural consideration of the increasing importance of visuality and interactivity in today’s world. Students acquire in-depth knowledge of visual theories, contexts, and practices and their relationship to the global media—and develop critical thinking about the cultural forces behind visuality as a communicative practice.

Trilingual Digital Marketer | Global Brand Strategist | MBA Candidate

I am a trilingual digital marketing maven with a proven track record of crafting dynamic marketing campaigns across various industries for small and large corporations. I am known for my relentless pursuit of innovative strategies, and I excel at connecting with diverse audiences digitally and leveraging the latest technological advancements.

My academic foundation is strong. I hold two Bachelor of Arts degrees from California State University, Fullerton, in International Business and French. I further honed my global perspective by earning a Master of Arts in Global Communications from the American University of Paris.

After an enriching professional experience abroad, I returned to California, where I have been leading digital marketing efforts for international powerhouses, translating global visions into localized successes.

Currently, I am expanding my expertise by pursuing an MBA at CSUF, ensuring I stay at the forefront of business strategy and marketing trends.

Outside of work, my passions are diverse. Whether exploring art exhibitions and cinema, indulging in gastronomic adventures, people-watching at Disneyland, or traveling the world, I embrace life with curiosity and enthusiasm.

Portfolio: https://brendagaytan.com/

Note on International Experience: My student visa influenced my tenure at companies abroad. While these roles were shorter, they were rich in experience, offering me a unique perspective and invaluable insights into global markets.

I drove digital marketing initiatives that enhanced brand visibility, lead generation, and customer engagement across global markets. By leveraging data-driven strategies and innovative content, I optimized campaigns that delivered measurable business results.

🔹 Email & Webinars: Managed 150+ email campaigns (27.98% open rate, 21.28% CTR) & hosted 22 lead-gen webinars (1,456 registrations, 400 attendees).
🔹 Content & Social: Drove 112% social growth, led global content strategy across EMEA, APAC, US/CAN, and LATAM.
🔹 Design & Branding: Designed and developed eBooks, sales enablement materials, and social media assets, ensuring brand consistency.
🔹 CRM & Ops: Transitioned Pardot to HubSpot, optimized workflows, conducted CRM audits, and streamlined segmentation.
🔹 Projects: Revamped website (WordPress), launched Showpad (1K+ sales assets), managed paid media & regional sales events.
🔹 Leadership: Ensured content continuity during team reductions, collaborated on webinars, and took ownership of key initiatives like two product launches. 
🔹 Regional Impact: Spearheaded LATAM campaigns & contributed to EMEA product launches.

Global Marketing Manager

Executed digital marketing strategies that drove engagement, lead generation, and audience growth across paid and organic channels.

🔹 Digital Marketing: Led paid & organic media strategies, optimizing campaigns using site traffic analytics.
🔹 Lead Generation & Content: Created email templates, social posts, webinars, landing pages, and gated content to capture leads effectively.
🔹 Email & CRM: Managed email/CRM initiatives, driving a 15% open rate and an impressive 45% CTR through strategic design & A/B testing.
🔹 Social Media: Boosted LinkedIn engagement by 69.7% and increased audience growth by 4%.
🔹 Event Management: Oversaw back-end operations for B2B virtual tradeshows including Spiceworld, ISC West, and TCEA.

Digital Marketing Manager

Led digital strategy, eCommerce growth, and paid media initiatives for an international CBD business, driving acquisition and revenue.

🔹 Digital Strategy & Budgeting: Managed digital planning and budget allocation to optimize marketing performance.
🔹 eCommerce & Paid Media: Spearheaded eCommerce sales growth (45% of total sales) and oversaw comprehensive paid media programs.
🔹 Client Acquisition: Developed high-performing acquisition campaigns across diverse targets, geographies, demographics, and channels.
🔹 Campaign Management: Created, monitored, optimized, and reported on campaign performance, collaborating cross-functionally for data-driven improvements.
🔹 Marketing Automation & Email: Served as the in-house expert on marketing automation and email strategy.
🔹 Content Calendar Management: Led content planning and scheduling for promotions, sales, and marketing campaigns.

Digital Project Manager

Drove digital planning, branding, and social media strategy to enhance engagement, reputation, and job applications for 27+ branches.

🔹 Digital Strategy & Social Growth: Led digital planning & social media strategy, overseeing word-of-mouth marketing and online reputation across all branches.
🔹 Branding & Engagement: Directed corporate rebranding, boosting Facebook growth by 116% and LinkedIn by 400%, resulting in 2,000+ application clicks in 8 weeks and a 180% traffic surge.
🔹 Reporting & Training: Provided performance reports to senior management & launched a social media training program across all U.S. offices.
🔹 Translation & Localization: Translated key documents & job descriptions into Spanish, ensuring accessibility for branches and job seekers.

Social Media & Marketing Coordinator

Managed TAG Heuer’s global social media presence, driving audience growth, engagement, and strategic brand positioning.

🔹 Social Media Management: Oversaw global accounts across Instagram, Twitter, YouTube, Google+, and Facebook, increasing followers to 3.9M (+6.7% in 5 months).
🔹 Strategic Planning: Contributed to defining TAG Heuer’s vision, mission, value proposition, brand architecture, and positioning.
🔹 Engagement & Customer Interaction: Engaged with audiences in English, Spanish, and French, handling an average of 157 private & 316 public replies per week.
🔹 Reporting & Analysis: Provided weekly KPI reports to the CEO & Communications Director, analyzing top- and low-performing content for optimization.

Community Manager & Copywriter (Short contract due to student visa)

Led content strategy, social media growth, and multilingual website optimization to enhance brand visibility and engagement.

🔹 Social Media Growth: Launched a social media program, driving a 70% increase in Facebook followers.
🔹 SEO & Content Development: Created and optimized 27 country & 56 city profiles on SafeAround.com, improving SEO visibility.
🔹 Website Management & Translation: Translated 15 country pages into Spanish, increasing traffic from Spanish-speaking regions.
🔹 Content Strategy & Collaboration: Managed internal & external contributors, ensuring high-quality, strategic content alignment.

Digital Content Marketing Assistant (Short contract due to student visa)

Executed multilingual B2B marketing campaigns, webinars, and content localization to drive engagement and lead generation.

🔹 Email & Webinars: Managed B2B email campaigns in French, Spanish, and English via Eloqua & Salesforce; moderated webinars with 300+ participants.
🔹 Reporting & Analysis: Compiled weekly campaign reports, tracking new leads, engagement, and event RSVPs.
🔹 Materials & Localization: Maintained promotional inventory for events/offices & translated/proofread materials across French, English, and Spanish.

Marketing & Event Manager EMEA (Short contract due to student visa)

Developed digital content, marketing materials, and reports to enhance brand presence and business strategy.

🔹 Content & Social Media: Increased content production by 45%, creating blog posts and social assets using Photoshop.
🔹 Strategic Projects: Designed benchmark reports, sales decks, and presentations for the CEO & CMO.
🔹 Marketing & Communication: Edited press releases and marketing materials for clarity and impact in English.

Marketing Assistant (Short contract due to student visa)

Managed data, recruitment processes, and multilingual translations to support business operations.

🔹 Data Management: Tracked and maintained manufacturer incentives for 10 auto brands.
🔹 Recruitment & HR: Updated job descriptions, posted openings on LinkedIn & Monster, and coordinated interview schedules while maintaining candidate records.
🔹 Translation: Translated legal documents and platform content from English to French for improved accessibility.

HR Coordinator / Data Research Analyst / Translator

Supported policy communications, industry engagement, and real-time legislative coverage.

🔹 Legislative Monitoring: Tracked and attended industry roundtables with Members of Congress.
🔹 Board Communication: Drafted and facilitated updates to GIPC board members on events & policy changes.
🔹 Live Coverage: Live-tweeted IP-related hearings on Capitol Hill, ensuring real-time public engagement.

U.S. IP Policy and Events Intern (Summer Internship)

Find out detailed information about Brenda Gaytan, Trilingual Digital Marketer | Global Brand Strategist | MBA Candidate in Ontario, California

Brenda Gaytan: Trilingual Digital Marketer | Global Brand Strategist | MBA Candidate in Ontario, California

Brenda Gaytan

The American University of Paris

California State University, Fullerton

California State University, Fullerton

California State University, Fullerton

Santa Ana College