Lifestyle

Outdoor

Snow

Wake

Brand Marketing Manager

Marketing & Sales

Marketing Planning & Execution: Responsible for planning, communicating and executing marketing campaigns,
site promotions, graphic concepts and needs and merchandising strategies.
-	Partnership Marketing (Skis.com and ACK.com): Establish relationships and partnerships with major brands and coordinate mutually beneficial marketing programs (Site, Social, Email and Retail)
-	Affiliate Marketing: Manage program and agency partner as well as CJ and Avantlink relationships
-	Paid Social: Plan, build and execute paid social campaigns for Facebook and Instagram
-	Email Marketing: Build and execute email marketing campaigns in our email platform (Listrak)

(Chicago, IL)
Luxury Garage Sale is one of the premiere consignment companies in North America. Focusing on luxury apparel and accessories, it offers both in-store and in-house consulting and consignment.

Affiliate Marketing Manager
(Dec 2019 - Present)
-	Manage the affiliate marketing program for LGS - roughly generating $300k/year in revenue
-	Communicate with current partner affiliates and source new partnerships
-	Negotiate monthly commission rates and placements to maintain 6:1 ROAS

Skis.com (Summit Sports Inc.)	(Bloomfield Hills, MI)
Summit Sports Inc. Owns and Operates 6 Ecommerce Websites (including Skis.com, Snowboards.com and AustinKayak.com).
Summit Also Owns the Private Label Brand "5th Element" and Operates 9 Retail Stores Throughout Michigan and Texas.

Affiliate Marketing Manager

 Store Contact for Marketing Needs: Coordinate signage and graphics, email sends or paid search and social support
- Local Store Marketing Events: Planned, organized and ran local store events (Movie Nights, Kid's Nights, Educational Programs, etc.)
- Major Retail Initiatives: Planned, organized and ran major retail initiatives like Tent Sales, Event Sponsorships and Tournaments

Retail Marketing Manager

Assistant Store Manager (Brighton, MI Store)	(Mar 2016 - May 2018)


-	Sales Training: Increased profits and store conversions through effective sales training and product knowledge.
-	Payroll, Hiring and Profit: Effectively managed payroll, profit and loss and interviewed candidates and made staffing
decisions.
-	Merchandising: Maintained, created and upheld an increased level of merchandising standards.

Assistant Store Manager

Find out detailed information about BRENDAN MICHELL, Brand Marketing Manager in COMMERCE TOWNSHIP, MI

BRENDAN MICHELL: Brand Marketing Manager in COMMERCE TOWNSHIP, MI

BRENDAN MICHELL

Oakland Community College

Oakland University