BRENDAN MICHELL: Brand Marketing Manager in COMMERCE TOWNSHIP, MI
BRENDAN MICHELL
Brand Marketing Manager
COMMERCE TOWNSHIP | United States
Skills
No information
Interests
No information
Industries
Lifestyle
Outdoor
Snow
Wake
Work experience
Skis.com & ACK.com
Brand Marketing Manager | 01/2019 - Current
Marketing Planning & Execution: Responsible for planning, communicating and executing marketing campaigns,
site promotions, graphic concepts and needs and merchandising strategies.
- Partnership Marketing (Skis.com and ACK.com): Establish relationships and partnerships with major brands and coordinate mutually beneficial marketing programs (Site, Social, Email and Retail)
- Affiliate Marketing: Manage program and agency partner as well as CJ and Avantlink relationships
- Paid Social: Plan, build and execute paid social campaigns for Facebook and Instagram
- Email Marketing: Build and execute email marketing campaigns in our email platform (Listrak)
Luxury Garage Sale
Affiliate Marketing Manager | 12/2019 - Current
(Chicago, IL)
Luxury Garage Sale is one of the premiere consignment companies in North America. Focusing on luxury apparel and accessories, it offers both in-store and in-house consulting and consignment.
Affiliate Marketing Manager
(Dec 2019 - Present)
- Manage the affiliate marketing program for LGS - roughly generating $300k/year in revenue
- Communicate with current partner affiliates and source new partnerships
- Negotiate monthly commission rates and placements to maintain 6:1 ROAS
Skis.com (Summit Sports Inc.) (Bloomfield Hills, MI)
Summit Sports Inc. Owns and Operates 6 Ecommerce Websites (including Skis.com, Snowboards.com and AustinKayak.com).
Summit Also Owns the Private Label Brand "5th Element" and Operates 9 Retail Stores Throughout Michigan and Texas.
![Image Summit Sports](https://content.malakye.com/media/logos/images/2093.gif)
Summit Sports
Retail Marketing Manager | 05/2018 - 01/2019
Store Contact for Marketing Needs: Coordinate signage and graphics, email sends or paid search and social support
- Local Store Marketing Events: Planned, organized and ran local store events (Movie Nights, Kid's Nights, Educational Programs, etc.)
- Major Retail Initiatives: Planned, organized and ran major retail initiatives like Tent Sales, Event Sponsorships and Tournaments
![Image Summit Sports](https://content.malakye.com/media/logos/images/2093.gif)
Summit Sports
Assistant Store Manager | 03/2016 - 05/2018
Assistant Store Manager (Brighton, MI Store) (Mar 2016 - May 2018)
- Sales Training: Increased profits and store conversions through effective sales training and product knowledge.
- Payroll, Hiring and Profit: Effectively managed payroll, profit and loss and interviewed candidates and made staffing
decisions.
- Merchandising: Maintained, created and upheld an increased level of merchandising standards.