Outdoor

Snow

Wake

Bike

Mountain biking

Skiing

Ecommerce

Digital Content and Merchandising Specialist

Specialist & Consultant

Summit Sales Northwest has represented some of the best brands in the outdoor industry since 1994. Currently their portfolio consists of Norrøna, Osprey Packs, Cascade Designs (retail and Amazon), SCARPA, Hydro Flask, Tread Labs, and The Landmark Project.

Manage the organic content for the Cascade Designs (MSR, Therm-a-Rest, Platypus, SealLine, PackTowl) Amazon account, generating  approximately $15 million in sales
Amazon Content: Routinely audit and update Amazon listings, ensuring accuracy and relevancy through updates, including updating imagery, videos, A+, Brand Story A+, and bullets, as well as A/B testing and optimization
Amazon SEO: Utilize the Helium10 software to create and update listings for SEO optimization, as well as routinely refresh and update items as the Amazon A10 algorithm updates
Representative Support: Supporting Sales Reps by providing email content, imagery for accounts, and posters/content for events, sales contests, and more
Marketing Support: Coordinating with key accounts on marketing initiatives to prompt sell-through and sell-in, as well as participate in consumer-facing events, such as races, demos, and expos
Content Creation: Regularly create unique and engaging content for the blog on our native site and social media
Reporting: Monthly and Quarterly report on Amazon outcomes, including content changes, conversion, and customer behavior


(Seattle, WA)
University Book Store owns and operates 4 retail locations in the Seattle area, as well as operates ubookstore.com. It is Seattle's
largest and oldest independent bookstore, and in 2014 sold more books and supplies than any other college retailer

E-Commerce Supervisor (ubookstore.com)
(Mar 2020 - Present)

- Management: Manage a team focused on site design, appearance, and customer attraction across multiple
channels.
- Email Optimization and Strategy: Implement and test new email strategies within the Bronto platform, including
extensive A/B testing, and the addition of automated campaigns, resulting in a 520% increase in revenue YoY
- Social Media Strategy: Analyzing social media performance and optimizing strategy, including organic posts and paid media, as well as cost-per-click advertising.
- Site Merchandising and CRO: Maintain site aesthetic and design, as well as test site through Google optimize to enhance performance.
- SEO: Create and implement standards for product listings and metadata, while also shortening website URLs

E-Commerce Supervisor (ubookstore.com)

Luxury Garage Sale   (Chicago, IL)
Luxury Garage Sale is one of the premiere consignment companies in North America. Focusing on luxury apparel and accessories, it offers both in-store and in-house consulting and consignment.

- Manage the affiliate marketing program for LGS - roughly generating $300k/year in revenue
- Communicate with current partner affiliates and source new partnerships
- Negotiate monthly commission rates and placements to maintain 6:1 ROAS

Affiliate Marketing Manager

Skis.com (Summit Sports Inc.)   (Bloomfield Hills, MI)

Summit Sports Inc. Owns and Operates 6 Ecommerce Websites (including Skis.com, Snowboards.com and AustinKayak.com).
Summit Also Owns the Private Label Brand "5th Element" and Operates 9 Retail Stores Throughout Michigan and Texas.

- Marketing Planning & Execution: Responsible for planning, communicating and executing marketing campaigns,
site promotions, graphic concepts and needs and merchandising strategies
- Partnership Marketing (Skis.com and ACK.com): Establish relationships and partnerships with major brands and coordinate mutually beneficial marketing programs (Site, Social, Email and Retail)
- Affiliate Marketing: Manage program and agency partner as well as CJ and Avantlink relationships
- Paid Social: Plan, build and execute paid social campaigns for Facebook and Instagram
- Email Marketing: Build and execute email marketing campaigns in our email platform (Listrak)

Brand Marketing Manager

- Store Contact for Marketing Needs: Coordinate signage and graphics, email sends or paid search and social support
- Local Store Marketing Events: Planned, organized and ran local store events (Movie Nights, Kid's Nights, Educational Programs, etc.)
- Major Retail Initiatives: Planned, organized and ran major retail initiatives like Tent Sales, Event Sponsorships and

Retail Marketing Manager

- Sales Training: Increased profits and store conversions through effective sales training and product knowledge
- Payroll, Hiring and Profit: Effectively managed payroll, profit and loss and interviewed candidates and made staffing
decisions
- Merchandising: Maintained, created and upheld an increased level of merchandising standards

Assistant Store Manager

Find out detailed information about Brendan Michell, Digital Content and Merchandising Specialist in Bellingham, WA

Brendan Michell: Digital Content and Merchandising Specialist in Bellingham, WA

Brendan Michell

Oakland Community College

Oakland University