Brendan Michell: Digital Content and Merchandising Specialist in Bellingham, WA

Summit Sales Northwest has represented some of the best brands in the outdoor industry since 1994. Currently their portfolio consists of Norrøna, Osprey Packs, Cascade Designs (retail and Amazon), SCARPA, Hydro Flask, Tread Labs, and The Landmark Project. Manage the organic content for the Cascade Designs (MSR, Therm-a-Rest, Platypus, SealLine, PackTowl) Amazon account, generating approximately $15 million in sales Amazon Content: Routinely audit and update Amazon listings, ensuring accuracy and relevancy through updates, including updating imagery, videos, A+, Brand Story A+, and bullets, as well as A/B testing and optimization Amazon SEO: Utilize the Helium10 software to create and update listings for SEO optimization, as well as routinely refresh and update items as the Amazon A10 algorithm updates Representative Support: Supporting Sales Reps by providing email content, imagery for accounts, and posters/content for events, sales contests, and more Marketing Support: Coordinating with key accounts on marketing initiatives to prompt sell-through and sell-in, as well as participate in consumer-facing events, such as races, demos, and expos Content Creation: Regularly create unique and engaging content for the blog on our native site and social media Reporting: Monthly and Quarterly report on Amazon outcomes, including content changes, conversion, and customer behavior

(Seattle, WA) University Book Store owns and operates 4 retail locations in the Seattle area, as well as operates ubookstore.com. It is Seattle's largest and oldest independent bookstore, and in 2014 sold more books and supplies than any other college retailer E-Commerce Supervisor (ubookstore.com) (Mar 2020 - Present) - Management: Manage a team focused on site design, appearance, and customer attraction across multiple channels. - Email Optimization and Strategy: Implement and test new email strategies within the Bronto platform, including extensive A/B testing, and the addition of automated campaigns, resulting in a 520% increase in revenue YoY - Social Media Strategy: Analyzing social media performance and optimizing strategy, including organic posts and paid media, as well as cost-per-click advertising. - Site Merchandising and CRO: Maintain site aesthetic and design, as well as test site through Google optimize to enhance performance. - SEO: Create and implement standards for product listings and metadata, while also shortening website URLs

Luxury Garage Sale (Chicago, IL) Luxury Garage Sale is one of the premiere consignment companies in North America. Focusing on luxury apparel and accessories, it offers both in-store and in-house consulting and consignment. - Manage the affiliate marketing program for LGS - roughly generating $300k/year in revenue - Communicate with current partner affiliates and source new partnerships - Negotiate monthly commission rates and placements to maintain 6:1 ROAS