Brenna Neves: Media Communications Manager in Novato, CA
Brenna Neves
Media Communications Manager
Novato | United States
Skills
No information
Interests
No information
Industries
Outdoor
Work experience
Alturas Wildlife Sanctuary
Media Communications Manager | 02/2023 - Current
- Head of marketing, overseeing strategy and execution across all channels.
- Social media management, content creation, and performance analysis.
- Digital design for web and social media, including photography and videography.
- Storytelling and copywriting for marketing collateral and campaigns.
- Analytics reporting and community outreach to support brand awareness.
- Coordinate fundraising efforts and oversee sanctuary fundraising campaigns.
Ram's Gate Winery
Marketing Associate & Social Media Manager | 05/2022 - 02/2023
- Conceptualize and implement all content creation, planning, copywriting, scheduling, data analysis, and reporting to sustain an online presence that
attracts and maintains audience engagement across all platforms.
- Brainstorming and executing photograph and video content in the field
and studio utilizing drone piloting, photography, videography, and editing
skills to put forth in social media and email marketing.
- Monitor and track online trends to maintain relevance, design, content,
and copy of the email and social media campaigns.
- Collaborate with cross functional teams to develop marketing campaigns
to ensure email and social media collateral are in alignment with the vision
of the winery.
- Led, developed, designed, and executed the creation of campaigns with revenues at $40k+
Alturas Wildlife Sanctuary
Social Media Intern & Wildlife Volunteer | 12/2021 - 02/2022
- Researched relevant data analytics and formulated a social media strategy
to optimize maximum engagement from followers each day, resulting in a measurable increase of 661% (16,785) accounts reached, 2,797%
(13,000) accounts reached that weren't following the instagram, and 948% (1,677) accounts engaged within one month.
- Solely responsible for planning, photo editing, designing, copywriting,
and managing daily content creation for social media to generate more
audience interaction.
- Utilize digital design skills to create unique and one of a kind images, instagram stories, and campaign posters to increase engagement and monthly donations.
- Serve as a trusted customer service representative responding to questions, concerns, donation inquiries, etc. via the sanctuaries social
media inbox.
EXPERIENCE CONTINUED
Marin Living Magazine
Editorial & Social Media Intern | 03/2021 - 08/2021
- Worked directly with co-founder & creative director assisting with editorial and social media pieces.
- Collaborated with the creative director to spearhead research and preparation of article information, tags, and hashtags.
- Conducted data research and fact finding to copyright articles and social media posts that reach 90,000 homes within the Bay
Area along with 3,130 instagram followers.
- Reviewed articles submitted by independent writers by fact, grammar, and spell checking pre-publication.
San Franpsycho
Social Media Coordinator | 09/2018 - 05/2019
- Systematized social media platforms by maintaining and amplifying online presence using community engagement, analytic analysis, and content creation to engage with 22,000 instagram followers. As a result there was an increase in online product
sales and in store foot traffic.
- Put forth creative ideas by designing, compiling, color coordinating, planning weekly social media content, and copywriting all
posts utilizing exceptional writing abilities.
- Created product descriptions using written/verbal communication skills, uploading product images, and copywriting blog posts for D2C website.
- Coordinated weekly marketing meetings with the creative team by presenting weekly agenda, content, and engagement analytics.
- Utilized social media analytics and marketing tools, such as Mail Chimp and BigCommerce, to track customer engagement and advertise upcoming promotions.