Brent Durand: Content | Community | Creative in San Anselmo, California

Lead the SCUBAPRO content marketing and social media team within Johnson Outdoors’ in-house agency through a company-wide digital transformation. SCUBAPRO is a Johnson Outdoors brand with $73.6M Net Sales in FY24. • Responsible for global content marketing strategy and execution across marketing channels. • Develop global brand and product creative approaches that have supported successful key marketing campaigns. • Led an overhaul of SCUBAPRO social media strategy resulting in dramatic YoY KPI growth. • Established and manage global ambassador and creator marketing program, generating strategic work-made-for-hire content for thousands of SKUs, amplifying brand reach online/offline, and supplying 80% of the social media content mix aligning with brand voice. • Actively scaling end-to-end content production and creative development by increasing global shoots per year, onboarding new agencies and freelancers, and ensuring timely on-strategy asset delivery. • Working on the brand side pre-agency, implemented an updated visual identity, including photography style, mood, color tones, and design elements to strategically broaden appeal with expanded market segments. • Responsible for 6-figure budgets across U.S. and EMEA business entities, effectively delivering on marketing objectives while maximizing ROI.