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Group Digital Account Director

Top Management

Brent’s digital experience spans 15 years developing and delivering digital marketing strategies and online marketing campaigns in addition to delivering successful project outcomes for various domestic and international brands and planning and executing digital media strategies and campaigns. Brent is a Senior Digital Executive and has successfully managed digital teams both client and full service digital agency side and well as large project teams of direct and remote reports.

Specialties: Digital Media Strategy, buying and planning, online strategy, digital marketing and web services delivery, project management, e-marketing, e-commerce, social media and native app project management, Omni Channel and digital transformation strategy.

In my role as the Group Digital Account Director / Head of Digital for ZO in Brisbane my responsibilities include;

- Providing Digital Strategy and direction for our client group
- Providing coaching and guidance to the ZenithOptimedia team in regards to latest digital trends and opportunities
- Digital media planning and buying
- Reviewing and engineering digital process for team efficiency, campaign analysis, and new client pitches (digital media).
- Provide recommendations to our client base in regards to path to purchase and maximizing
conversion opportunity
- Managing Digital Projects for our clients.

Campaign and Achievements to date
- Delivery of the first ever native iPhone application that the Publicis Mojo / ZO has ever produced for one of Australia’s most iconic tourism destinations.
- Developed and implemented a digital campaign strategy for TAFE QLD and TAFE Brisbane that delivered record enrolments.
- Changed the framework of all internal client account management teams

Guerrilla Digital is a full service agile digital communications agency.

During my tenure as General Manager of Guerrilla Digital my responsibilities included;

- Managing the day to day operational capability of the agency 
- Coaching and mentoring the team.
- Optimizing the operational delivery of the agency through effective systems and processes.
- Overseeing project delivery for major accounts.
- Developing and delivering successful digital strategies and campaigns for our major clients.

Some of the clients that I worked with at Guerrilla Digital included, Australian Institute of Personal Trainers (AIPT), Credit Union Australia (CUA), Gold Coast Tourism, Dreamworld and the University of Southern QLD (USQ).

Campaigns and Achievements
- Delivered and managed a new and online path to purchase for Dreamworld working in collaboration with the team at SapientNitro.This included managing the project and all resources, presenting User
Interface and Experience recommendations to the tea

General Manager

In my role as the Head of Digital Innovations at Retail Food Group  was to;

- Head  the digital team and manage RFG and all of its brands digital assets including development of new websites, Content management systems, hosting, etc.
- Develop and implement digital  strategy across all brands. 
- Develop  and implement social and digital  marketing strategies and policies for all brands. 
- Manage and drive all projects  across all digital  channels for RFG and its brands. 
- Management of the Social Media policies and Content Marketing Strategies for all brands.
- Ensure that RFG and its brands are at the forefront of digital innovations. 
- Develop and implement digital marketing strategies for all brands.

Campaigns and Achievements
- In alignment with Donut King new Amazeballs product release I came up with an award winning campaign designed to not only drive new product sales but gain additional press for the brand and drive social media engagement with the large Donut King fan b

Head of Digital Innovations

To coach and Mentor Yellow Pages Media Sales Advisers through their 6 step sales process, the digital industry and Yellow Pages Digital Products.

Account Director

Responsible for developing and implementing a complete end to end online strategy incuding social media marketing, SEM / SEO and email marketing. Website and landing page development and maintenance. Reporting and Budget management.

Head of Digital Marketing

Responsible for the rollout of the online program for all Flight Centre online presence and architecture

Digital Program Manager

Senior Digital Project Manager / Account Manager driving end to end online solutions for Deloitte Digital clients including Freedom Furniture, PRDNationwide and Colliers International, Telstra and Fast Thinking.

Senior Digital Project Manager

Digital Project Manager roles responsible for Membership Rewards and online travel portfolios across American Express top 7 international markets.

Digital Project Manager

Completed concurrent apprenticeships as (i) Electrical Fitter and Mechanic; (ii) Refrigeration and Air-Conditioning Mechanic; (iii) Telecommunications Technician; (iv) Electronics Technician; and (v) Automotive Electrical Technician.

Electrical Technician

Find out detailed information about Brent Lupton, Group Digital Account Director in Robina, QLD

Brent Lupton: Group Digital Account Director in Robina, QLD

Brent Lupton

University of New England (AU)