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Ecommerce

Sr. eCommerce Manager 

Marketing & Sales

<p>An energetic and driven professional with over a decade of experience in eCommerce, project management, and operations. Demonstrates a solid track record of success across various management, team leadership, project, and operations positions. Proven ability to devise strategic plans and successfully execute new programs. Diligent, goal-oriented, and equipped with the expertise to contribute immediately and make a positive impact within any dynamic team environment.</p>

Manage eCommerce sales, merchandising and digital strategy for both the US and UK/EU markets
Spearhead the development of the eCommerce roadmap, budget and P&L
Lead go-to-market meetings to align strategies & objectives
Optimize the tech stack, apps, flows and 3rd party vendors
Contributed an additional $500k in revenue from upsells, bundles and GovX 
Drive strategic initiatives, campaigns & projects with paid media & development agencies 
Achieve a conversion rate ranking in top 25% of among all Shopify Plus sites in sports/outdoor category
Effectively manage and coordinate activities of the eCommerce team


Elevated eCommerce sales by $6M and improved conversion rate by 8% 
Guided the eCommerce roadmap, managed the budget and optimized KPIs 
Supervised collaborative efforts with paid media & SEO agencies, resulting in a 15% increase in website traffic
Project Manager for site redesign and all eComm website development projects
Sustained and optimized tech stack, flows and scripts on Shopify Plus
Provided leadership for the eCommerce team & led bi-weekly Marketing sprint meetings


eCommerce Manager 

Produced project timelines, scopes and documentation
Oversaw 7-10 simultaneous product and campaign launches
Analyzed stakeholder needs, identified gaps and assessed risks 
Guided creative resources through complex projects
Defined capabilities and proposed solutions to address problems
Planned & managed project timelines to ensure on-time delivery
Collaborated with stakeholders (Creative, Brand, Category, eComm, Email, Social, Paid, Retail and Wholesale)


Marketing Project Manager III

Initiated communications on key programs and integrations
Executed & sustained third-party integrations to enhance operational efficiency
Spearheaded integrations that expanded YETI into 13 countries, generating $750k in revenue 
Decreased returns contacts by 25% with implementation of Navar returns
Developed comprehensive project plans to guide implementation process
Achieved on-schedule launches for various initiatives 
Implemented all promotions, discounts & pro purchase programs
Assumed quality assurance responsibilities for promotions and deployments
Collaborated with stakeholders (Marketing, Category, IT, Finance, Operations, external vendors)


eCommerce Operations Specialist III 

Generated 40% YoY growth for 4 consecutive years 
Developed and maintained product listings & pricing for 3,000+ skus
Executed  inventory, merchandise & forecast management  for US & UK/EU markets
Oversaw US shipping, logistics, purchase orders & fulfillment operations
Significantly reduced shipping costs by 60% & minimized return contacts by 30%
Led eCommerce platform migration for Magento and Shopify
Implemented shipping, loyalty, inventory and return programs
Provided monthly sales analysis, trends & commission reports 
Directed and trained 1-2 part-time fulfillment employees


eCommerce Operations Manager 

Find out detailed information about Brent O'Brien, Sr. eCommerce Manager  in Castle Rock, Colorado

Brent O'Brien: Sr. eCommerce Manager in Castle Rock, Colorado

Brent O'Brien

Fort Hays State University

Hastings College