Brent O'Brien: Sr. eCommerce Manager in Castle Rock, Colorado

Manage eCommerce sales, merchandising and digital strategy for both the US and UK/EU markets Spearhead the development of the eCommerce roadmap, budget and P&L Lead go-to-market meetings to align strategies & objectives Optimize the tech stack, apps, flows and 3rd party vendors Contributed an additional $500k in revenue from upsells, bundles and GovX Drive strategic initiatives, campaigns & projects with paid media & development agencies Achieve a conversion rate ranking in top 25% of among all Shopify Plus sites in sports/outdoor category Effectively manage and coordinate activities of the eCommerce team

Elevated eCommerce sales by $6M and improved conversion rate by 8% Guided the eCommerce roadmap, managed the budget and optimized KPIs Supervised collaborative efforts with paid media & SEO agencies, resulting in a 15% increase in website traffic Project Manager for site redesign and all eComm website development projects Sustained and optimized tech stack, flows and scripts on Shopify Plus Provided leadership for the eCommerce team & led bi-weekly Marketing sprint meetings

Produced project timelines, scopes and documentation Oversaw 7-10 simultaneous product and campaign launches Analyzed stakeholder needs, identified gaps and assessed risks Guided creative resources through complex projects Defined capabilities and proposed solutions to address problems Planned & managed project timelines to ensure on-time delivery Collaborated with stakeholders (Creative, Brand, Category, eComm, Email, Social, Paid, Retail and Wholesale)

Initiated communications on key programs and integrations Executed & sustained third-party integrations to enhance operational efficiency Spearheaded integrations that expanded YETI into 13 countries, generating $750k in revenue Decreased returns contacts by 25% with implementation of Navar returns Developed comprehensive project plans to guide implementation process Achieved on-schedule launches for various initiatives Implemented all promotions, discounts & pro purchase programs Assumed quality assurance responsibilities for promotions and deployments Collaborated with stakeholders (Marketing, Category, IT, Finance, Operations, external vendors)

Generated 40% YoY growth for 4 consecutive years Developed and maintained product listings & pricing for 3,000+ skus Executed inventory, merchandise & forecast management for US & UK/EU markets Oversaw US shipping, logistics, purchase orders & fulfillment operations Significantly reduced shipping costs by 60% & minimized return contacts by 30% Led eCommerce platform migration for Magento and Shopify Implemented shipping, loyalty, inventory and return programs Provided monthly sales analysis, trends & commission reports Directed and trained 1-2 part-time fulfillment employees