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Managing Director

Top Management

Global Marketing leader skilled in developing marketing strategies to increase demand generation, brand value, and key messaging to increase profitability and opportunities. 

• Launched a new BAND-IT website that drove over 400% organic growth.
• Completed a Net Promoter Survey (NPS) from over 850 customers who identified quality, service, and value as their number one strength. This enabled BAND-IT IDEX to achieve an excellent score of 51.
• Created a “how to” product video library that increased online exposure over 20% globally.
• Instituted an internal marketing process that implemented marketing automation functionality that improved lead generation by 50%. 
• Implemented a brand identity into the market place (design, packaging, catalogs and advertising) resulting in 10% higher sales with an improved perceived brand value.
• Launched a new Bar-Ware product line into the convenience store and grocery market place that generated $150k of positive cash flow over existing product lines.

These strategies are executed with a strategic focus that answers the “HOW” questions by developing creative business solutions that match the company’s revenue goals. 

Specialties:
- Campaign Development
- Team and Vendor Management
- Advertising and Asset Management
- Collateral Creation and Distribution
- Lead Generation
- Market Analysis and Brand Development
- Web Content Generation, Marketing and Strategy
- Corporate Communications

Proven Performer: A reputation of executing a quality management process that generates solutions consistently.
- BAND-IT: $70m / $103m = 47% revenue increase
- Navajo: $35m / $50m = 42% revenue increase
- D&B: $300k / $850k = 183% revenue increase
- Trustile: $16m / $24m = 50% revenue increase

Develop strategic renovation packages for Estate Attorneys and mid-level Real Estate Firms. The model personalizes a 4-step strategy that delivers maximum equity returns to satisfy client’s goals based upon costs and renovation requirements.
•	Property Assessment
•	Develop Improvement Packages
•	Manage Project
•	List / Sell Property

Additional responsibilities consist of:
•	Vetting Labor | Managing Crews | Partnerships
•	Budgets | Finance
•	Sales | Marketing
•	Contracts | Negotiations | Investments
•	Current City Regulations & Requirements

Managed campaign strategies that achieved 75% market share and increased revenue 5% YOY within the environmental business segment. Responsible for messaging and positioning, digital and email marketing tactics. Engaged with key customers in product identification and prep for proper methodology to ensure optimal testing success through live Go-To-Meeting Webinars. 

Increased process water product sales 10% by creating lead generation campaigns directed toward drinking water laboratories within the pharmaceutical industry through various calling, emailing, digital, and social media strategies.

•	Managed all digital content for performance and accuracy.
•	Generated foundational battle-cards, info-sheets and persona strategies to equip sales teams to better penetrate the Process Water and pharmaceutical marketplace.   
•	Supported the Environmental Laboratories Accreditation Compliance Process through continuously updating brand messaging spawned by required annual audits. 
•	Developed Discharge Monitoring Reports Quality Assurance (DMR-QA) campaigns directed towards customer win-backs within the wastewater industry to help increase market share and annual sales growth.
•	Executed internal & external communication strategies for product updates and technical briefs.

Senior Product Marketing Manager

Supported all business segments (Automotive, Energy, and Industrial) by managing third party vendors to implement demand generation strategies resulting in 1 million dollars in new business. 

•	Directed team for a re-branding initiative with local marketing agency to institute a new website
•	Launched new campaign for messaging, value propositions and market positioning statements for all business segments.
•	Managed all video marketing strategies that increased website traffic by 20%.
•	Designed marketing workflow process map increasing internal efficiency by 50% and allowing campaign requests to be highly focused with key content in order to maximize results. 
•	Created an online ordering strategy that would maximize customer efficiency by 50%, reducing customer service calls by 20% and offering customers 24/7 account access.  Reduced complexity and delivered estimated ROI of $190,373 within 1.2 years.
•	Utilized CRM program to identify under-performing customer groups in order to market directly and increased direct sales by 18% in North America.
•	Worked with market managers to identify and attend specific trade shows increasing brand visibility and lead generation by 20% annually. 

Global Marketing Manager

Managed team that created and launched new Bar-Ware product line for the convenience and grocery store marketplace that generated $150k of sales above existing product lines. Items involved: 1st year sales forecast, packaging, distribution channels, pricing and marketing campaign strategies.

Managed all licensed brands (Pennzoil, General Mills, Tapout Eyewear, Brut, and Cutex) and all house brands (Envy Eyewear, Sun Classics Eyewear, Handy Solutions, Salute, Hottips, Glove Crafter, Write Solutions, Auto Solutions, Impress, Oral Care, Casual Cook, and Cookeez) with an annual sales forecast of 12% annually sales growth and continued negotiated license terms and conditions maintaining profitability within product lines.
•	Promoted brands through specific trade shows: CES, ASD, NACDS, NACS, Int’l License, and PacWest, improving company’s visibility, brand value, and new product introductions. 

Marketing Specialists

Designed company website, brand identity, and sales collateral. Worked with interior designers and homeowners to create environment showcasing color quality, craftsmanship, and beauty. 
•	Managed up to 14 employees across six custom home-building accounts.
•	Served as point of contact for all construction and media relations to ensure quality deliverables.
•	Improved company’s brand image by creating new company website, key sales literature (digital & print), and weekly meetings with builder accounts.
•	Analyzed metric data for all marketing initiatives for campaign cost and performance. 
•	Increased sales 10% after website launch and advertising on Tom Martino’s radio program.

Supervisor

Find out detailed information about BRENT PAINE, Managing Director in Northglenn

BRENT PAINE: Managing Director in Northglenn

BRENT PAINE