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Outdoor

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Sr. Creative Manager

Creative & Design

Visit www.brettcardamone.com for my portfolio

With a unique skill set that blends product design, creative direction, digital design, and marketing, I helped the footwear brand Adidas/Five Ten tap into the multi-billion-dollar bike industry, contributing to a 433% increase in company value over eight years. The culmination of my efforts proudly resulting in the Adidas acquisition in 2012. I recently worked with the startup brand LEMS Shoes, where we experienced exponential growth through the pandemic. In 2019, the year I was hired, we saw sales revenues up by 30% and 40% in 2020.

• Demonstrated excellent tenure, with 14 years of award-winning design/advertising and successful brand development with Adidas/Five Ten Footwear, recognized with several promotions to Executive Creative Director.
• Designed and developed 100s of unique styles for several categories of footwear.
• Developed and authenticated global brand standards, guidelines, b2b/b2c facing values, and visual identity to present a cohesive brand and support all marketing and communications efforts globally, leveraging brand identity to increase sales in new and established markets.

• Creation of branded digital & print assets; from Tradeshow booths, animated digital banners to t-shirts and beyond.
• Helping build, and manage, a growing and successful marketing creation team.
• Refining overall brand look and feel by challenging existing brand “norms”.
• Created design and development protocol for accurate and on-time projects.
• Ideated and executed motion graphic creative assets using After Effects, Photoshop, and Illustrator.
• Illustration for use on promotional material and marketing collateral, digital/print.

• Conception through completion design and development, unique footwear styles ignited sales, instilled confidence, and retained the existing consumer base.
• Established product architecture and design schedule planning/strategy and product marketing calendar.
• Created product design and development protocol for accurate, on-time, sampling, and finalizing.
• Developed product branding, including color design, product branding and sub-branding, materials, trend, lifestyle research, and color story.

Assumed additionally responsibilities:
• Ideated and executed motion graphic creative assets using After Effects, Photoshop, and Illustrator.
• Illustration for use on promotional material and marketing collateral, digital/print.

Senior Footwear Designer

Primary work ranging from; key product art, brand design and development, logo design, business consulting, print collateral, promotional materials, and packaging.

Owner

• Drove concept-to-completion web and print design (MAC/PC).
• Led, managed, and developed internal/external resources and services, including 3rd party vendors, photographers, and publishers, to ensure the high quality of all deliverables while maintaining project budgets.
• Developed and authenticated global brand standards, guidelines, b2b/ b2c facing values, and visual identity to present a cohesive brand and support all marketing efforts globally, leveraging brand identity to increase sales.
• Demonstrated vast working knowledge of multiple creative disciplines, maintaining knowledge of advancements in technology for creative and marketing materials, strategies, and digital trends.
• Trained, inspired, and coached design teams, leading a diverse creative and marketing team that worked collaboratively on projects to achieve high quality on time and exceeded all expectations.
• Successfully delivered bottom-line growth through multiple mediums, gaining recognition as a trusted resource for clients, developing solid partnerships, and achieving project goals on deadline.
• Proven thought leader for best practices, knowledge, and understanding of trending technology and marketing innovation.

Executive Creative Director

• Led the creative team in the development/rebranding of logos and iconography.
• Demonstrated strong technical skills, working with the development team on websites/microsites, custom CMS (Joomla, Drupal, Magento), blogs, HTML/CSS, Flash, Java, PHP, and UX/ UI design.
• Created Vector illustrations for products, such as shoes, apparel, and accessories, as well as logos, graphics, and artwork for multiple platforms and collateral use.
• Designed and managed the promotional print/web collateral, motion graphics, catalogs, presentations, and interactive media development of the entire company, leading five creative team members.
• Developed FIVE TEN® and STEALTH® trademarked typefaces/wordmarks and corporate identity.
• Worked with the Product Manager on product marketing, merchandising, and packaging design.
• Created materials for exhibits/tradeshows/events, including large format graphics and images, design/development of modular, scalable, 40 X 40 (-20) indoor booth.

Principle Designer

• Chosen to lead strategic range planning and segmentation for shoes and apparel, successfully resolving, coordinating, and budgeting for seasonal, in-house marketing plans.
• Focused business unit objectives into multi-approach campaigns, utilizing paid and organic digital advertising and traditional campaigns that increased revenue by 300%.
• Negotiated and secured arrangements for material and media conversion while maintaining the budget.
• Developed promotional material and market-specific print collateral, working with cross-functional creative, sales, and technical teams to create and manage a cohesive, branded portfolio of materials and communications.
• Planned and administered internal operations budget of $1.1M and supported development of regional marketing budgets.

Marketing Director

• Principle design and development of unique styles of footwear, with additional variants and colorways.
• Managed materials, color forecasting, and style trending for all footwear lines, including Climbing, Action, Outdoor, Water, Slackline, BASE, Trailbuilding, and Bike, working with DH, Freeride, Enduro, and BMX.
• Played a crucial role in performance and comfort material research and selections, researching trends and competitors to develop a unique branded line.
• Defined cohesive range/segmentation, color-trending, and forecasting.
• Led non-technical branding and lifestyle focus on general apparel.
• Designed, developed, and sourced accessories in varied sizes and detail.

Principle Footwear Designer

Find out detailed information about Brett Cardamone, Sr. Creative Manager in Broomfield, CO

Brett Cardamone: Sr. Creative Manager in Broomfield, CO

Brett Cardamone