Brett Kulas: SALES & MERCHANDISING ASSOCIATE in Grand Rapids, MI

Acquired broad knowledge of over 15 brands and their fit resulting in personal- ized service • Built relationships with more than 100 members, supporting the retention of traffic in the shop and influencing purchases • Effectively learned the shop business environment by recieving, billing, and selling, allowing for thorough service and organization • Gained neccessary knowledge of over 20 events and merchandised displays related to events

Supported five Senior Sales Associates that resulted in maximizing opportunities and exceeding team sales goals • Designed and implemented software for tailors and staff that tracked efficiency and performance of the tailor shop • Enhanced visual appearance of the store by creating two displays in order to push sales of desired merchandise • Analyzed trends for the buyer and completed an eyewear order which revamped sunglass sales for the late summer • Researched the menswear retail industry and created a marketing plan for the company that highlighted objectives and action plans for the upcoming year

• Generated three projects for clients involving custom patterning techniques and construction tailored to specific client needs • Collaborated with the design team and assisted in the development of themes, including discussions of concepts and ideas • Developed understanding of textiles and sewing machine operations resulting in quicker project completion

Produced digital content for Instagram reaching over 10,000 customers and creating daily interactions • Interacted with customers in person and digitally which allowed for per- sonalized recommendations and return business