I am a creative executive with extensive experience in content creation and strategy, film and
television production, and brand marketing. I've managed teams, projects, and budgets -- big


BRETT
and small -- while creating award-winning video for companies like GE-Hitachi, Bridgestone
Tires, Four Seasons Hotels, Aflac, AirTran Airways, and many others.

I have 20 years of storytelling experience across all media. I began my career as a reporter and


O'BOURKE	editor at The Miami Herald; I've written, produced and directed documentary programming for
ESPN, National Geographic, PBS, A&E, The History Channel, and Discovery, as well as edited the
Internet arts and culture website Flavorpill. My feature writing has appeared in XXL, Spin,
Playboy, Jazziz and Blueprint Magazine.

As the founder and executive creative director of Common Machine, I've worked closely with
CREATIVE	brands and corporations to help craft their messaging into compelling stories. My creative work
EXECUTIVE	for AirTran Airways garnered a Golden Bulldog for Best Use of the Internet in the consumer
category and recent work with the Integer Group for Pella Windows helped garner multiple Addy
Awards.

I am the director and producer of the Emmy®-winning documentary film Hecho a Mano:
Creativity in Exile (2011) and Plastic Paradise (2013), a cultural history of America's 20th century
Polynesian obsession, both documentaries aired extensively on PBS.

www.brettobourke.com	• Head of custom production for high-value Enterprise Health Systems; created content
marketing strategy and execution, deployed on Outcome Health's multiformat network,
aimed at providing patient intelligence and physician learning.
• Mentored O/Studio media team to level-up writing, producing and editing abilities and standards, through tailored workshops and 1:1 sessions.
• Collaborated with internal departments and leadership teams (Enterprise Sales, Product, Engineering, Analytics) to implement and align OH content strategy with organizational
goals/objectives.

EXECUTIVE PRODUCER I OUTCOME HEALTH I

Directed the launch of Miami edition of Phoenix-based fashion and lifestyle magazine.


O'Bourke
• Designed organization to fit corporate editorial vision, adjusted for Miami market.
• Created all editorial departments, columns, and features, hired all editorial staff and freelancers.
• Collaborated with sales and marketing teams on promotional events and campaigns.

MANAGING EDITOR I

• Launched Miami edition of Internet arts and culture site Flavorpill.com.
• Hired freelance corps and worked with NYC-based staff to develop and create 2.0 version
EXECUTIVE of the site with new content management system, workflow and graphic elements.

Find out detailed information about Brett O'Bourke,  

Brett O'Bourke:

Brett O'Bourke

www.commonmachine.com

Brett

CREATIVE

School of Journalism and Mass Communication