Director - Advanced Design Innovation Strategy

Marketing & Sales

With nearly two decades of experience in the apparel industry I have developed a deep understanding of apparel, fashion, design,
sustainability, business, technology and innovation from yarn creation through to finished product.

I have an innovative and resourceful mind with a great sense of design, process, form, and aesthetic. I excel in blending left & right brain
skills by marrying business, strategic rigor and operations discipline with an innovator's know-no-boundaries creativity; looking to outside
industries for solutions (medical/automotive/academia etc) to join dots and make connections others may not see.

I am a highly flexible thinker and outstanding communicator who thrives working cross-functionally collaborating with different personalities
and perspectives across various functional areas, including digital, manufacturing, engineering, materials, sourcing, product creation,
design/development to create a balanced portfolio of innovation and differentiated product across multiple dimensions, ranging from
near-term business plans to multi-year strategic plans.

Leading The Advanced Concept Innovation Design Team for all Gap Inc Brands (Banana Republic, Athleta, Old Navy, Gap, Hill City)
•Reporting to SVP of Aro with continuous presentations to company Presidents and Board of Directors.
•Identify emerging markets and white space opportunity through key behavioral, cultural/societal shifts to unlock new customer
acquisition and problems to solve using a tool box of rapid testing and validation.
•Leading and driving the Future of Design and end to end 3D digital design integration.
•Work with Gap Inc leadership teams to inform the annual long range plan processes, then analyze, prioritize and execute against strategic roadmap.
•Partner with Gap Inc leadership teams to identify problems to solve in current/future product assortment then manage/drive the Aro -
Concept Design Team to present innovative and comprehensive creative solutions (including proof of concept prototypes, 3D renderings,
2D sketches, samples, mock ups etc).
•Lead cross-functional/brand initiatives, liaising with functional leaders and lend a diverse skillset of thought leadership, design thinking, design sprints, creative story telling, innovative communication techniques, planning, analytics and strategy.
•Work with the Gap Inc Brand Strategy Team and internal stakeholders across to ensure Aro's work is aligned and integrated with Gap Inc strategic priorities.
•Bring the outside in and engage with external partners from academic through corporate entities to accelerate Aro's innovation agenda
and work with Gap Inc and Business Development partners to frame and resolve key partnerships decisions and solutions.
•Responsible for multiple patents filed

for 8 months. (womens/mens/girls/boys)
Heading the Active Performance department
•Reporting to SVP of design with continuous presentations to company President.
•Creation of all seasonal themes, design direction and colour pallets.
•Work with GM of merchandizing to create line to include all silhouettes, fabric, finish, color, & style stories to be executed with design team.
•Driving of core functional design, technical innovation and fashion needs to meet specific seasonal directional briefs and goals.
•Interface directly with cross functional partners to conceptualize and execute 360 in store/on-line athlete experience
and create highly innovative technical head to toe product that meets the needs of the core user.
•Accountable for seasonal year over year growth of category.
•Managing of year-round RD&D calendar.
•Management, mentoring and fostering growth of direct reports.

Design Director/ Interim VP

Heading the Mens Outdoor Sportswear department.
•Reporting to SVP of design with continuous presentations to Snr Merchants and Creative Director of Design.
•Building of harmonious seasonal concepts of all categories of Mens Sportswear.
•Responsible for all silhouettes, fabric, finish, color, & style stories to be executed with design team.
•Implementation of core functional design, technical innovation and fashion needs to meet specific seasonal directional briefs and goals.
•Interface closely with cross functional partners and TNF Athlete Team to conceptualize and create highly innovative technical
head to toe product that meets the needs of the core outdoor user.
•Work in conjunction with Snr Merchants to strategically create cohesive product assortments and price tiering for global/U.S. customers.
•Accountable for year over year growth of category.
•Managing of year -round RD&D calendar.
•Management, mentoring and fostering growth of direct reports.
•Part of the instore brand experience consortium.

Senior Designer

Find out detailed information about Brett Roddis, Director - Advanced Design Innovation Strategy in Berkeley

Brett Roddis: Director - Advanced Design Innovation Strategy in Berkeley

Brett Roddis

UNIVERSITY OF NORTHUMBRIA