Innovation, Design Strategy, Futures & Human Insights

Marketing & Sales

With nearly two decades of experience in the apparel and CPG industry Brett has developed a deep understanding of macro trends, apparel, fashion, design, sustainability, business strategy and innovation from yarn creation through to finished product. 

An innovative and resourceful mind with a great sense of design, process, form, and aesthetic. He excels in blending left & right brain skills by marrying the art and science through strategic rigor and operations discipline with an innovator’s know-no-boundaries creativity; looking to outside industries for solutions (medical/automotive/academia etc) to join disparate dots and make connections others may not see.  

A highly flexible thinker and outstanding communicator who thrives working cross-functionally collaborating with different personalities and perspectives across various functional areas, including digital, manufacturing, engineering, materials, sourcing, product creation, design/development to create a balanced portfolio of innovation and differentiated product across multiple dimensions, ranging from near-term business plans to multi-year strategic plans. 

Most notably Brett excels in speaking about himself in the third person.

VP of Innovation - Human Insights

Head of Design Strategy, Innovation and Futures Insights

Senior Director - Advance Design Strategy, Product Innovation and Futures Insights

• Identify emerging markets and white space opportunity through futures insights of key behavioral, cultural/societal shifts to unlock new customer acquisition and problems to solve using a tool box of rapid testing and validation.

•Partner with leadership/strategy & consumer insights teams to identify problems to solve in current/future product assortment through human centred design methodologies (design thinking etc) then rapidly test and validate efficacy of ideas.

•Lead Concept Design to present innovative and comprehensive creative solutions (including proof of concept prototypes, 3D renderings, 2D sketches, samples, mock ups etc).

•Lead cross-functional/brand initiatives, liaising with functional leaders and lend a diverse skillset of thought leadership, design thinking/design sprints, creative story telling, innovative communication techniques, planning, analytics and strategy.

•Bring the outside in and engage with external partners from academic through corporate entities to accelerate Aro’s innovation agenda

•Growth Hacking

Director of Advanced Concept Design and Design Strategy

Design Director- Active apparel and accesories

Senior Designer

Freelance Accessories Designer

Find out detailed information about Brett Roddis, Innovation, Design Strategy, Futures & Human Insights in San Francisco, California

Brett Roddis: Innovation, Design Strategy, Futures & Human Insights in San Francisco, California

Brett Roddis

Northumbria University