Bike

Lifestyle

Outdoor

Snow

Surf

Yoga

Health & Fitness

Founder / President

Executive

Entrepreneur focused on sustainable apparel and accessories, innovation, and transparency.

Created a new Business Unit within an established brand to launch new product categories, drive values-led innovation, and inspire new ideas in sustainability.
• Independently developed short and long-term business plans that deliver on revenue, margin and profitability targets, while challenging the status quo, both internally and externally.
• Managed a team of direct reports and external resources to oversee and drive all aspects of the Business Unit: consumer and market insights, Product Design/Development, Sourcing, Planning, Finance, Marketing, and Sales.
• Acted as chief storyteller, providing seasonal moments of inspiration that illustrate how a brand has the power to do good, while still doing well.
• Defined, created and maintained a comprehensive Business Unit Toolkit: Pricing/Margin Tool, Supply Chain, Product Creation and Go to Market Calendars, Design Briefs, Global Visual Line Plans, Forecast Templates, and Purchasing tools.

Senior Business Unit Manager - Softgoods-Accessories

Introduced a North American perspective on Outdoor into a French brand, then work with Europe's greatest mountain athletes to revolutionize mountain apparel.
• Led a Product Management Team to create collections of products that have a unique perspective in design, technology and benefits informed by personal and athlete experiences.
• Established a culture of Product Storytelling that yields consumer facing, benefit focused messages.
• Aligned Marketing Communications, Product Teams and Senior Management to drive credibility and sales.
• Established a process that translates athlete and consumer insights into premium apparel taking a no compromise approach to launching the S-Lab Mountaineering collection.
• Led all facets of the product team in the areas of Mountaineering, Hiking, Outdoor Lifestyle, and Essentials including category strategy, go-to-market, product creation and line management.
• Established and implemented best practices for key account management with major US retailer and collaborated on region specific and sell through focused product assortment.
• Achieved aggressive financial contributions in the largest segment of the Outdoor market both in net sales (annual double-digit growth) and increased PGP (+3.5% since 2012).

Senior Outdoor Product Line Manager - S-Lab Outdoor Apparel

• Created line architecture, product, marketing and go to market strategy for an emerging category that would achieve rapid and sustainable growth.
• Drove strategic supply chain and sourcing decisions and managed inventory and purchasing.
• Introduced the HIGG Index.

Senior Product Line Manager

Find out detailed information about Brian Anthony, Founder / President in Portland, OR

Brian Anthony: Founder / President in Portland, OR

Brian Anthony

State University of New York College