Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Regional Sales | Key Account Management 

Accounting & Finance

A merchant mindset sales professional with over twenty years of experience in lifestyle apparel and outdoor accessories. Experienced in sales management, key account management, outside sales, merchandise planning, sales operations,forecasting and personnel management. All while maintaining as a highly collaborative team leader who utilizes a participative and inclusive management style that emphasizes coaching and mentoring. Goal focused with analytical and retail math-based background. Relationship driver with strong communication and relationships with buyers, marketers and designers looking for brand positioning and understanding brand ceiling.  Providing a proven track record of developing and implementing strategic sales plans with long-term growth in mind.Always eager to learn, share, and be an interictal part of dynamic growth brand.

•	Southern California Regional Sales Representative managing specialty and key accounts. 
•	Developed and executed a win-back strategy for regional territory. 
•	Responsible for two booking-seasons within moto & mountain bike product categories.  
•	Specializing in relationship building and direct sales presentation with key retail decision makers.
•	Used strategic commitment objectives sales strategy to achieve quarterly and annual direct sales growth.
•	Logged and share information to RSM and North America GM for GTM strategy for key regional accounts. 
•	Quarterly forecast on key specialty and major online accounts. 
•	New account development, lead follow up, and prospective account generation and vendor guideline set up.  
•	Negotiated and closed on all closeout business with direct online and key regional accounts.
•	2023 Executed on win-back strategy for Q3 & Q4. Focused strategy on retail metric and margin building. 
•	Achieved plan 97% to plan after down Q1 & Q2. EOY 2023 net sales $1.4M 
•	2024 focus on category segmentation growth. As of June 2024 64% to plan

Regional Representative | Key Account Manager

•	Sales manager for North American key retail accounts – specialty, department, and sporting goods all product divisions. 
•	Direct account manager for teen specialty account Tilly’s, Arlie’s and department store Dillard’s. 
•	Presented seasonal product to accounts. Focus on direct selling of categories and products based on analysis and forecasting. 
•	Reported directly to GM of North America sales analysis, margin goals, product direction and line planning for key accounts. 
•	Responsible for all forecast planning and maintain financial targets for key accounts.
•	Weekly sales report analysis tracking. Recorded all data for future assortment planning and buying.  
•	Manage team of 6 independent sales representatives servicing North America. 
•	Initiated weekly cadence for major accounts holding accountability within outside rep force. 
•	Managed revenue and expenses associated to key account business.
•	Worked directly with sales ops and inhouse sale team managing order file.
•	Worked with product development team reviewing production flow and addressing any foreseen issues with deliveries. 
•	Oversaw all aspects of SMU programs for major accounts. Maintaining margin and MOQ requirements. 
•	Facilitated all new account set up, coordinating with sales ops, finance, and merchandise team for vetted compliance.
•	Negotiated all closeout business reporting directly to VP of Sales and Finance.
•	Navigated 32% growth 22 vs 21. Focused on assortment planning and category expansion. 
•	2023 diversify business goal with plan for single digit growth. Extensive conversations to grow categories beyond tee’s, hats, and fleece. 
•	Initiated GTM strategy within category and margin plan with key accounts all divisions.

Key Account Management 

•	Business development and account management vendor sourcing & design company. 
•	Generated and chased business opportunities leads through account network.  
•	Worked with key specialty major accounts plus branded accounts assisting with apparel development.
•	Responsible for scheduling weekly, monthly, and quarterly meetings with retail private label team, reviewing seasonal program assortment, work with buyers to discover new product initiatives. 
•	Review seasonal trend decks with buyers and merchandisers capitalizing on new categories. 
•	Lead contact between Sourcing Co M&D Team. Facilitating all production and design request.
•	Facilitated all communication between production managers, buyers, and the internal team at SOCO. 
•	Initiated cold calling with production managers, merchandisers, private label managers, department heads, and business owners. 
•	Created and presented sales presentations for product development and design opportunities. 
•	Managed project timeline by client maintaining production calendar, communicating to main contact. 
•	Monitored selling and implemented categories with retails for key private label production. 
•	Development sales pipeline from $0 to $1.2M 2021.
•	Built and updated contact list for retailers and brands, given adjustments made after the COVID pandemic. 


Account Manager

SALES MANAGER
•	National Sales Manager representing categories in Men’s, Women’s & Swim lifestyle apparel.
•	Responsible for implementing and executing company yearly, quarterly, and monthly sales plan by division while maintaining margin plan. 
•	Implemented framework for sales calendar and season sales programs by division. 
•	Managed a team on average of 10 independent sales representatives covering the USA & Canada. 
•	Managed daily order file communicated with sales and inhouse team on allocation of orders. 
•	Responsible for managing internal customer service agents handling wholesales and D2C consumer business. 
•	Participated in all inventory buying and management of inventory lifecycle in line with margin goals.
•	K account manager, driving positive sales growth within lifestyle major accounts PACSUN, Zumiez, Tilly’s, Buckle, Amazon, Zappos, and Nordstrom’s. 
•	Managed all inventory by season and negotiated all closeout business. 
•	Negotiating closeout business within, TJ Maxx. Ross, Burlington, and Bealls.
•	Responsible for new account development, lead follow up, and prospective account generation.
•	Managed and coordinated all national & regional trade shows and sales meetings.

OPERATION MANAGER
•	Executed all operating systems for LIRA brand, managing ERP, B2B, eCommerce Shopify website, and third-party operating system.
•	Managed wholesale accounting software for inventory and order management tools for the entire staff and sales team. 
•	Managed and updated our B2B & B2C systems for all accounts and sales representatives.
•	Oversaw daily connectivity between all system monitoring daily usage and proper system flow. 
•	Implemented replica Salesforce lead retrieval database and account follow up system for the sales team.
•	Monitored daily replica salesforce system, including forecasts, reports, deal memos, etc.
•	Rolled out Drop Ship programs with NORDSTROM {DSCO} and PACSUN {Hingeto} systems. 
•	Conduct retail audits to gather information on sales volume, sales trends, stock levels, the effectiveness of in-store display and promotional efforts.



Sales & Ops Manager 

•	Sales Representative for Southwest territory, handling all of Southern California & Arizona for Sportswear, Footwear, Eyewear, and Outerwear.
•	Efficiently managed four booking-seasons within men’s & boy’s categories. 
•	Responsible for core account base and key national chain accounts.
•	Majors account manager for Tilly’s, Dick’s SG, Macy’s, Nordstrom’s, and Dillard’s. 
•	Responsible for all new account development, lead follow up, and prospective account generation.
•	Managed and built relationships with key retailers and buying staff. 
•	Increased sales by over triple digit growth during career with Fox leveraging marketing, retail merchandising, GWP, in-store promotions, and vendor relations.
•	Worked closely with marketing and brand management departments to expand and grow brand within retail. 
•	Work closely with design and product development to expand and grow SMU programs for national and key accounts. 
•	Achieve overall sales growth by 270% within specialty account from $350K to $1.3M
•	Achieved overall sales growth by 1027% within major accounts from $550K to $6.2M 


Outside Sales | Key Account Management 

Find out detailed information about Brian Barlow, Regional Sales | Key Account Management  in Fountain Valley, California

Brian Barlow: Regional Sales | Key Account Management  in Fountain Valley, California

Brian Barlow: Regional Sales | Key Account Management in Fountain Valley, California

Brian Barlow

California State University