Advisory Board Member

Other

Dynamic executive with extensive Omni-channel marketing experience and a passion for delivering superior results. A recognized cross-functional leader who develops high performing teams, uses data and analytics to craft winning strategies and achieves higher profitability through rapid revenue enhancement, deeper customer experiences and building brand awareness.

Board Member

Head of marketing for $80M+ regional fast casual restaurant concept responsible for creating and
implementing the company's first marketing strategy designed to increase revenue growth and orchestrate a significant turnaround across all revenue channels

l	Designed a 13-month strategic marketing calendar based in data, analytics, consumer and competitive trends
l	Improved YTD online traffic trajectory by +21% and goal completions by 46%, including online
ordering, by developing a digital test and learn approach to provide quick insight into success
l	Gained 15% increase in working marketing budget through optimization of existing spend and agency evaluation
l	Achieved company record breaking 38% off-site sales through concept innovation including the integration of 3rd party delivery and new product offerings
l	Drove significant YoY sales increases for food specific events (+263% cheesecake day, +32% carrot cake week and +37% Super Bowl catering) through the development of holistic marketing
strategies & communications
l	Designed a flexible and dynamic off-site sales organizational structure focusing on new revenue
streams, guest check average and reduced call abandonment rates

Vice President of Marketing

Led marketing strategy to deliver industry-leading Retail, Services (Lessons, Repairs & Rentals) Brand,
Content, Media, Local, Experiential, Partnership Marketing and Public Relations for the largest musical
instrument retailer in North America with over 300 locations and $2B in revenue

l	Drove YoY sales increases of +4.5% across brick and mortar retail stores through the planning and execution of a $50M marketing budget across TV, radio, digital, social, co-op and in-store marketing
l	Led cross-functional departments in the rapid expansion of Guitar Center Lessons, responsible for
driving exponential unit and student growth and high double-digit EBITDA and sales growth
l	Designed and implemented a new product launch process driving a "first-to-market" merchandising
strategy which resulted in the launch of over 200 new products in 2018, each with custom/optimized marketing campaigns
l   Redesigned promotional strategy utilizing customer, sales, and indexing data to develop Omni-
channel promotions contributing to record-breaking EBITDA increases
l   Streamlined and redefined partnerships program growing revenue by 20% and margin by 50%
l   Orchestrated a B2C and trade PR strategy responsible for 4.7B media impressions annually
l   Produced award winning content series resulting in Internet Retailers naming Guitar Center #6
retailer worldwide in YouTube views

National Board Member

l   Created local marketing programs responsible for 800 local events and over $1M in incremental
sales annually
l   Integrated musician's services into national retail marketing resulting in increased visits and lifetime value of over 400%
l   Expanded gift card strategy responsible for increased penetration resulting in YoY sales of +125%
l   Implemented financing programs responsible for average basket increases (+11%), penetration (5%) and applications (80%)

Director of Local, Retail & Services Marketing

l   Expanded brand awareness for this 28-unit (joined at 2-units), $50 million franchised restaurant
concept through the development of integrated marketing campaigns including traditional, online,
outdoor, guerilla and social media
l   Designed a social media strategy responsible for increasing opt-in database by 25,000 and driving
real time customer traffic
l   Structured the development of strategic local restaurant marketing plans responsible for sales
increase upwards of 20%
l   Formulated a PR strategy responsible for TV, print, radio, and online coverage circulation of 14M in nine months

Director of Marketing

Find out detailed information about Brian Berman, Advisory Board Member in Thousand Oaks, CA

Brian Berman: Advisory Board Member in Thousand Oaks, CA

Brian Berman

California Lutheran University

California State University