Digital Marketing Manager

Digital & Media

I am currently working as digital marketing manager at the company "Attorneys Real Estate Group" I have
succeeded in driving new revenue to the company through new clients who have retained with our firm.

I have successfully driven new clients who retain our law firm services by setting up optimized & leveraged inbound channels & demand generation systems.

My overall "credo" when it comes to marketing is this: "Focus on adding value to the prospect, convey the benefit & what problem is solved or need is provided for.

With that end in mind, I use the following 6 strategies to systematically attract new clients & revenue
to Attorneys Real Estate Group:

Website Design - The cornerstone of any digital marketing strategy is to have a perfected website. When
I say perfected, all I mean is that it is considered as optimized as possible before sending traffic to it from a variety of digital marketing channels. Proper website design includes conversion & design elements as well as relevant seo & content.
See Website I Designed Here - https://attorneysre.com

Online Reviews - For getting reviews, what I do is obtain reviews and try to make sure the person is
very specific and writes about their specific service. What happens over time is that the keywords in the person's review sticks out in Google and causes your GMB listing to stick out, attracting you a click, or a phone call.

Organic Seo - Considered the holy grail for lead generation online for most types of businesses, this is
a 3 part strategy we implement in order to "Rank" your website in search engines, so it shows up when
people search for a business related term. The 3 parts are: onsite seo (website optimization), content
creation & building backlinks.

Paid Ads - Using paid ads is the quickest way that you can essentially immediately begin to see profitable
leads to your business. This can involved Google, Microsoft & Facebook Ads. You can also run search ads,
local ads or display ads which are all a slightly different variant & work well in varying situations.

Call Rail - If you truly want to be able to track ROI of your digital marketing campaigns, then you need to have an intricate system of forwarding numbers, keyword tracking, conversion goals & analytics. What
this allows you to do is get critical insight into which channels are producing the most call volume and thus where you should focus.

Craigslist - Another very quick way to generate leads is to post simple ads in places where people are
actively coming to look for businesses to hire. These ads are extremely cheap to both create and to post, and bring laser targeted calls to your business.

I currently work at Upwork, a freelancing website, performing freelance digital marketing work for clients,
I mostly do Paid Ads Setups & Management, Ads Consulting, Seo Audits, Technical Seo.

Primary Responsibilities:
• The first type of work I do is google ad account audits, fixes & optimizations. So I'll go in & surgically
diagnose a poor performing Google Ads or Facebook Ads account & help to improve conversions & meet
KPI's for the client's account.

• I've also done straight management work for clients, so that means coming into an already decent
performing paid ads account usually for a digital agency & working as the freelance paid ads manager
basically.

• I've also done paid consulting jobs on zoom where I have a google slideshow & documents setup & I'm
teaching a local business or their staff different digital marketing tasks

• I have just built ad accounts from the ground up for clients usually local businesses, making sure all
ad account architecture, tracking, keyword research, ad extensions, audiences, copywriting, etc is done
properly for them.

• And I sometimes help clients use SEO tools they already have subscriptions for like Screaming Frog,
Semrush, Majestic, Ahrefs & I tutor/coach them on it or run reports. So I'm like an SEO tool consultant.

Freelance Digital Marketing

I worked at Slidebelts, an ecommerce belt company in El Dorado Hills, CA as a paid media strategist,
doing Amazon Ads, Search, Display, Shopping, Bing & Retargeting.

Primary Responsibilities:
• Implementing new amazon sponsored & headline ad ideas, trying to find the high converting
placements, keeping the ACOS within target, managing both manual & automated bids.

• Ad management tasks like; bid monitoring, negative keywords, budget allocation, performance
monitoring, strategic testing, and campaign development

• Continuous A/B testing to optimize landing pages and ad's web copy, headlines, CTA's, buttons, layout & images to ensure high conversions
• Did a lot of weeding & filtering of negative keywords & often acted in a waste reduction capacity,
finding poor performing keywords or ads & turning them around.

Paid Media Strategist

I worked at Nerds on Call, a multi-location computer repair company in Sacramento, CA as a digital
marketing specialist, doing Seo, Ppc, Landing Pages, Email, Social Media.

Primary Responsibilities:
• Managing the Google & Facebook Ads accounts on a daily basis, in general monitoring budgets,
optimizing accounts & improving impression share & conversions while meeting KPI's

• Writing ad copy & extensions & A/B testing results, setting up Callrail call tracking, setting up different
conversion goals in Google Ads & Google Analytics. Working in Google Tag Manager & Google Search
Console

• Restructured account to be siloed, setting up two separate campaigns in Google for geo vs non
keywords, switched us to more of a tightly themed or single keyword ad group methodology, organized
things

• Doing technical SEO for the huge Nerds on Call website, I wrote meta-data, fixed redirect loops, cached
images & got the organic search under control

Digital Marketing Specialist

I worked remotely for Sacramento Valley Appraisal, a real estate appraisal company in Sacramento, CA as web designer & seo consultant doing Technical Seo, Link Outreach, Local Citations, & Consulting.

Primary Responsibilities:
• Competitive research was the first task, looking at their backlinks & overall SEO strategy. We found the sources other real estate appraisers were linking from in order to reverse engineer & duplicate if possible

• Designing simple local real estate appraiser wordpress website & performing all work from a conversion & technical seo standpoint to get it "search engine" ready, for the purpose of getting traffic & converting
into new customers

• Did all Local SEO efforts, meaning trying to rank the claimed local business higher in the google
business listings by writing citations & submitting to directories, filling out business profiles accurately & optimizing them & finding new citation sources

• Running the link outreach purposes which in this client's case consisted of emailing large lists of websites we wanted links from & offering them content in exchange for a link, offering to pay, or any
other way to get a powerful metric backlink

SEO Consultant/Web Designer

I worked remotely for Yadav Diamonds & Jewelry, a jewelry company in San Francisco, CA as a search
marketing specialist doing Google Ads, Content, & Technical Seo.

Primary Responsibilities:
• Restructured entire Google Ads account to use Alpha/beta method & tightly themed ad groups with well executed tests to further drive optimizations for this large local/ecommerce hybrid jewelry business

• Wrote new ad content, ad extensions, rewrote landing page copy, creating multiple versions of headlines, URL copy, any other strategies to get higher CTR & Quality score

• Managed the Google Ads account, setting up air-tight keyword & conversion tracking with different
goals, advanced optimizations based on audiences using in-market or affinity data

• Restructuring URL's, writing meta-data, rewriting headlines, caching images, on page seo, image seo
optimization & other technical seo optimizations for the client's website.

Search Marketing Specialist

I worked at iHouseweb, a real estate web design & marketing agency, as a web design & seo specialist,
doing Social Media, Content, Graphics, Data Entry & Light Coding.

Primary Responsibilities:
• Designing websites for real estate agents, where I would assemble or write the content, social media
info, agent's MLS listings into the website

• Graphic & image editing of all shapes & sizes, getting logos, banners, headers, icons & other
miscellaneous graphics to look as high quality as possible

• Dealing with alignment issues, light coding, onsite seo, minor technical issues related to website layout & performance in search engines

• Learning to work well in a team & using Trello, Asana, Excel, Word & becoming well versed in MLS & other management softwares & tools

Web Designer

Find out detailed information about Brian Cooper, Digital Marketing Manager in Sacramento, CA

Brian Cooper: Digital Marketing Manager in Sacramento, CA

Brian Cooper

CSU