Fashion

Lifestyle

Outdoor

Skate

Streetwear

Skateboarding

Copywriting

Advertising

Product development

TRAFFIC MANAGER AT MICROSOFT CONTENT AND SEO, LIFECYCLE PROGRAMS

Top Management

Manage and assign all web and email projects for a large copy editing and writing team for Microsoft Cloud
and Enterprise.

Manage and assign all web and email projects for a large copy editing and writing team for Microsoft Cloud

TRAFFIC MANAGER

Responsible for end to end management of all digital advertising operations across display, sponsored
content and marketplace product offerings.
• Provide and manage troubleshooting of all digital advertising campaigns.
• Monitor campaign pacing and performance against contracted impression goals and client expectations.
• Work with in-house design teams to develop advertising and content in accordance with IAB and Leafly
brand guidelines.
• Support Leafly US and Canada Sales, Marketing and Content teams to traffic, optimize and deliver complex
ad campaigns in accordance with delivery performance benchmarks.
• Responsible for ad hoc and monthly KPI reporting for all active clients.
• Work cross-functionally with internal stakeholders to forecast and maximize inventory to achieve annual
revenue goals.
• Work closely with Engineering and Product teams to identify and implement opportunities to increase
inventory relevance and value.
• Collaborate with teams to streamline ad ops related workflows, tools and client-facing documents.
• Work with 3rd Party and affiliate networks to maximize revenue on unsold inventory.
• Oversee and own relationship with external agency partners to provide support and optimize
opportunities sitewide.
• Successfully spearheaded 2019 ad server migration from GAM Small Business to GAM 360.

AD OPS SPECIALIST

As the primary liaison between Sales, Marketing and external advertising partners, I managed online
advertising creative development, intake and site insertion.
• Implemented Google DoubleClick for Publishers, AdSense and Mantis Advertising servers.
• Worked cross-functionally with Brooklyn-based web development team to implement site changes and updates related to advertising placements.
• Generated and placed HTML tags in WordPress platform for sponsored in-editorial campaigns.
• Worked with department heads to manage SEO tools and keyword buys.
• Managed site priorities across advertising campaigns using Google Analytics and DFP data.
• Managed the daily, weekly and monthly advertising schedule.
• Created a monthly forecast to ensure best practices of advertising placement and planning.
• Managed creative services jobs to ensure they are on track, on time and on budget.
• Published weekly site performance and advertiser campaign progress reports to Sales and Marketing teams.
• Published weekly SEO/Keyword and organic traffic data
• Resourced and manage freelance creative work as needed.

ADVERTISING TRAFFIC & MARKETING MANAGER

As the primary contact for all creative requests, I managed the workloads of seven graphic designers, two
project managers, two production artists and two copywriters, using web-based resource management
software, delegating projects based on workload, project requirements and skill sets.
• Intake, vetting and prioritization of all Brooks creative requests in support of social media, E-commerce,
public relations, retail and sales.
• Created work-back timelines for all projects/campaigns including but not limited to web assets, packaging,
retail support, catalogs, look-books, photo-shoots, video productions, events and product launches.
• Built and managed functional creative teams in support of all Brooks Global Marketing initiatives.
• Acted as the primary liaison between Brooks Creative and external freelance agencies to recruit talent,
establish statements of work, manage relationships and approve weekly timecards.
• Worked with internal and external producers and photographers to establish and maintain licensing related
to photographic content for web and print campaigns.
• Ran weekly Traffic team meetings to discuss priorities, time-lines, upcoming projects and workload.
• Published weekly Traffic report and executive summary metrics to all Brooks Creative stakeholders.
• Performed post mortem project analysis, identifying pain-points and adjusting where needed in an effort
to continually streamline processes and achieve greater efficiency and precision.

CREATIVE TRAFFIC MANAGER

As first point of contact for all PMI graphics requests, I managed the workloads of six graphic designers
and two pre-press specialists using web-based PM software, delegating projects based on workload, project
requirements and designer-specific skill sets.
• Managed 30-50 creative projects at any given time; prioritizing production design queue based on factory
time-lines, product design cycles, and customer requirements.
• Fostered and maintained strong working relationships between graphic design team, internal clients,
industrial designers, external vendors and satellite offices in Shanghai, Manila and Amsterdam.
• Worked frequently with external print vendors in obtaining quotes and managing project time-lines.
• Performed QA checks on printed materials, products and packaging samples, making sure items met brand
guidelines, legal requirements and client specifications.

GRAPHICS PRODUCTION COORDINATOR

Find out detailed information about Brian Cullen, TRAFFIC MANAGER AT MICROSOFT CONTENT AND SEO, LIFECYCLE PROGRAMS in Seattle, WA

Brian Cullen: TRAFFIC MANAGER AT MICROSOFT CONTENT AND SEO, LIFECYCLE PROGRAMS in Seattle, WA

Brian Cullen

San Jose State University