Brian Cullen: TRAFFIC MANAGER AT MICROSOFT CONTENT AND SEO, LIFECYCLE PROGRAMS in Seattle, WA

Manage and assign all web and email projects for a large copy editing and writing team for Microsoft Cloud and Enterprise.

Manage and assign all web and email projects for a large copy editing and writing team for Microsoft Cloud

Responsible for end to end management of all digital advertising operations across display, sponsored content and marketplace product offerings. • Provide and manage troubleshooting of all digital advertising campaigns. • Monitor campaign pacing and performance against contracted impression goals and client expectations. • Work with in-house design teams to develop advertising and content in accordance with IAB and Leafly brand guidelines. • Support Leafly US and Canada Sales, Marketing and Content teams to traffic, optimize and deliver complex ad campaigns in accordance with delivery performance benchmarks. • Responsible for ad hoc and monthly KPI reporting for all active clients. • Work cross-functionally with internal stakeholders to forecast and maximize inventory to achieve annual revenue goals. • Work closely with Engineering and Product teams to identify and implement opportunities to increase inventory relevance and value. • Collaborate with teams to streamline ad ops related workflows, tools and client-facing documents. • Work with 3rd Party and affiliate networks to maximize revenue on unsold inventory. • Oversee and own relationship with external agency partners to provide support and optimize opportunities sitewide. • Successfully spearheaded 2019 ad server migration from GAM Small Business to GAM 360.

As the primary liaison between Sales, Marketing and external advertising partners, I managed online advertising creative development, intake and site insertion. • Implemented Google DoubleClick for Publishers, AdSense and Mantis Advertising servers. • Worked cross-functionally with Brooklyn-based web development team to implement site changes and updates related to advertising placements. • Generated and placed HTML tags in WordPress platform for sponsored in-editorial campaigns. • Worked with department heads to manage SEO tools and keyword buys. • Managed site priorities across advertising campaigns using Google Analytics and DFP data. • Managed the daily, weekly and monthly advertising schedule. • Created a monthly forecast to ensure best practices of advertising placement and planning. • Managed creative services jobs to ensure they are on track, on time and on budget. • Published weekly site performance and advertiser campaign progress reports to Sales and Marketing teams. • Published weekly SEO/Keyword and organic traffic data • Resourced and manage freelance creative work as needed.

As the primary contact for all creative requests, I managed the workloads of seven graphic designers, two project managers, two production artists and two copywriters, using web-based resource management software, delegating projects based on workload, project requirements and skill sets. • Intake, vetting and prioritization of all Brooks creative requests in support of social media, E-commerce, public relations, retail and sales. • Created work-back timelines for all projects/campaigns including but not limited to web assets, packaging, retail support, catalogs, look-books, photo-shoots, video productions, events and product launches. • Built and managed functional creative teams in support of all Brooks Global Marketing initiatives. • Acted as the primary liaison between Brooks Creative and external freelance agencies to recruit talent, establish statements of work, manage relationships and approve weekly timecards. • Worked with internal and external producers and photographers to establish and maintain licensing related to photographic content for web and print campaigns. • Ran weekly Traffic team meetings to discuss priorities, time-lines, upcoming projects and workload. • Published weekly Traffic report and executive summary metrics to all Brooks Creative stakeholders. • Performed post mortem project analysis, identifying pain-points and adjusting where needed in an effort to continually streamline processes and achieve greater efficiency and precision.