Brian Danielson: CEO at FXR Factory Racing Inc. in Montreal, Quebec

Leading the transformation of Apparel, Protective Gear and Licensed Products for all of BRP’s brands. Recruiting world class talent to drive product design and innovation, modernizing GTM and retail strategies and set the benchmark for focus and the relationship with our riders. Inclusive of a dramatic financial improvement and 5 year top line and EBITDA strategic plan.

Opened TOBE's operations in North America in 2015. Full responsibility for United States and Canadian subsidiaries along with distribution in Asia/Oceana. Based on the ambition of simply creating better gear for a winter spent outdoors, TOBE was founded in 2001 just south of the Arctic circle in northern Sweden. An uncompromising, as well as sometimes unorthodox approach, has established TOBE as the trendsetter in the snowmobile industry and an ever-growing presence in the snowsports industry as a whole. Through a global network of subsidiaries and distributors TOBE keeps snowmobilers, skiers, snowboarders, snowbikers, and the full gamut of winter outdoor enthusiasts across the world warm, dry and safe.